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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Report Research Overview: Personalization
A Guide To Our Personalization-Related Research
December 11, 2020 | Rusty Warner, David NovitzkyB2C marketers strive to deliver relevant, personalized customer experiences. But heightened customer expectations, conflicting business goals, overlapping technologies, and execution challenges...