Search Results

• Report Chief Data Officers: Evolve Your Teams To Accelerate Impact From Data Insights

  January 5, 2021 | Jennifer Belissent, PhD

  In many organizations, the chief data officer (CDO) role has evolved to become more of a chief insights officer with purview over both data and analytics. With a single role responsible for the...

• Report Determine Your Data's Worth: Data Plus Use Equals Value

  Intermediate Level: Strategy Practices For Insights-Driven Businesses

  January 4, 2021 | Jennifer Belissent, PhD

  As the data economy heats up, the fear of being left behind leaves company execs in a cold sweat. Board members ask about data commercialization strategies, and the question that's top of mind for...

• Report Research Overview: Customer Analytics Technologies And Services

  Tools And Technology: The Customer Analytics Playbook

  September 30, 2020 | Brandon Purcell

  Customer analytics is the engine of a customer-centric, insights-driven business. To derive meaningful insights from data and take effective actions, customer insights (CI) leaders partner with...

• Report Gauge Your Customer Analytics Maturity

  Assessment: The Customer Analytics Playbook

  September 14, 2020 | Brandon Purcell

  Customer analytics powers customer obsession by helping insights-driven businesses understand their customers and drive growth. While advanced statistical techniques form the backbone of customer...

• Report Now Tech: Microsoft Business Applications Services, Q3 2020

  Forrester's Overview Of 39 Microsoft Business Applications Service Providers

  August 28, 2020 | Leslie Joseph

  You can use Microsoft Business Applications to enable digital business transformation, extend business functionality flexibly, and accelerate the cloud journey. Realizing these benefits is made...

• Report AI Aspirants: Caveat Emptor

  Tackle Third-Party Risk Head-On And Improve AI Accountability

  August 12, 2020 | Brandon Purcell

  A lack of accountability in AI can result in regulatory fines, brand damage, and lost customers. This report advises business insights pros on how to improve their companies' AI accountability by...

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  Webinar Data Literacy: A Lifeline In Uncertain Waters

  June 8, 2020 | Jennifer Belissent, PhD

  The desire to become insights-driven is nearly universal — particularly in uncertain and unfamiliar times. Yet so is the struggle: 91% of global data and analytics decision makers report that...

• Forum CX Sydney

  The Time Is Now: Lead With Experience

  April 30, 2020 | Virtual Event | Michael Barnes

  CX and marketing exist to win, serve, and retain customers. But silos and miscommunication keep this power duo from reaching their full potential. For this reason, we’ve made collaboration...

• Report Data Commercialization: A CIO's Guide To Taking Data To Market

  Advanced Level: Strategy Practices For Insights-Driven Businesses

  March 27, 2020 | Jennifer Belissent, PhD

  Digital transformation fuels a thriving data economy. As companies have embraced all things digital, many have put their data to work internally to improve operational efficiency, service delivery,...

• Report Now Tech: Customer Analytics Technologies, Q1 2020

  Forrester's Overview Of 33 Customer Analytics Providers

  March 25, 2020 | Brandon Purcell

  You can use customer analytics technologies to increase customer lifetime value (CLV), drive loyalty, and improve the customer experience (CX). But to realize these benefits, you'll first have to...

• Report Now Tech: AI-Based Text Analytics Platforms, Q1 2020

  Forrester's Overview Of 30 AI-Based Text Analytics Platforms Providers

  February 3, 2020 | Boris Evelson

  You can use AI-based text analytics platforms to improve customer acquisition, service, and retention; manage governance and risk; and gain efficiencies with robotic process automation (RPA). But...

• Report Forrester Infographic: The Insights-Driven Business Responsibility Matrix

  Maturity, Company Size, And Diversification Dictate Roles And Responsibilities

  January 7, 2020 | Boris Evelson

  Everyone's job is no one's job — which is why you need a clear responsibility and ownership matrix, especially for data and analytics roles and responsibilities within a company. The...

• Report Predictions 2020: Customer Insights

  Firms Up Their Data And Analytics Game In Pursuit Of Better Customer Understanding

  October 30, 2019 | Gene Leganza, Jennifer Belissent, PhD, Cinny Little

  Insights-driven firms outperform their peers. And in an age when what customers think — and do — matters more than any other factor, the gold rush to customer insights is on. However, the paths to...

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  Webinar Use AI To Focus B2B Insights On The Human Imperative

  September 19, 2019 | Allison Snow

  B2B insights pros struggle to understand their customers and prospects and therefore to build experiences that engage, influence, and persuade them. Learn how AI tech can help you overcome these...

• Report Research Overview: Text Analytics Technology

  A Guide To General-Purpose And Domain-Specific Platforms For Text Analytics

  July 18, 2019 | Boris Evelson

  To become an insights-driven business, organizations must strive to turn all data at their disposal into actionable insights. This is especially challenging when both structured and unstructured...

• Report Score Big With Fanalytics

  How Advanced Customer Analytics Drives Better Fan Engagement In Sports

  April 26, 2019 | Brandon Purcell, Emily Miller

  Like in many other industries, harnessing data and technology in the pro sports world is now an imperative. Sports industry pros use technologies like AI and machine learning for customer analytics...