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The Brand Experience Playbook For 2021
Create A Customer-Obsessed Brand Experience
In the age of the customer, CMOs have a steep hill to climb in building their brands with distracted, empowered customers. In this new era, CMOs must shift from a company-centric approach of...
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The Most Intimate Technologies Reset Behaviors And Expectations
February 2, 2021
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Mildly Intimate Technologies Enable Emotional Experiences
February 2, 2021
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Report The State Of Consumers And Technology, 2020
Increasingly Intimate Technologies Spark The Next Mind Shift
February 2, 2021 | Anjali LaiTechnology became a lifeline for consumers during the crises of 2020: Consumers now spend more time using more devices for more sophisticated tasks. What is the result of this intense reliance on...
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Report The Future Of The Empowered Consumer In The US
The Past Decade Of Consumer Evolution Shows That Consumers Want New Choices, More Immersive Experiences, And Greater Purpose
December 15, 2020 | Anjali LaiPeople rebound from crises by discovering and flexing their muscles of empowerment. For over 20 years, we've used hundreds of thousands of global consumer surveys to measure the drivers and...
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