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The Next Best Experience Is The Next Stage In An Analytical Evolution
February 12, 2021
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Search Results
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Report Come Together (Right Now) To Deliver The Next Best Experience
Vision: The Customer Analytics Playbook
February 12, 2021 | Brandon PurcellWe're living in the age of the customer, so it's understandable that many companies are striving — and claiming — to be customer obsessed. Yet many still fall short of creating superior customer...
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Report Forrester Infographic: Financial Well-Being Is The Key To Loyalty For Chinese Banks
Customer loyalty and retention have traditionally been a challenge for incumbent banks. Recent Forrester Analytics Consumer Technographics data reveals the reasons behind customer churn and the...
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Report Optimize Customer Experience With A Digital Intelligence Roadmap
Roadmap: The Digital Intelligence Playbook
Tracking and understanding the interactions with your customers as they digitally engage across channels is hard enough. Using that understanding to take actions that optimize their experiences...
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Forum Summit Asia Pacific
The must-attend event for B2B & B2C marketing and CX leaders
The combined power of Forrester and SiriusDecisions has unleashed a new energy into the products and services available to both the B2B and B2C community. By harnessing this energy, we are bringing...
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Webinar Create Loyalty With A Customer-Obsessed, Not Purchase-Obsessed, Personalization Strategy
Companies have a personalization problem: Despite the best of intentions, they fail to create memorable, or even useful, moments with their customers. From “buy this, do that”...
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Forum CX Sydney
The Time Is Now: Lead With Experience
CX and marketing exist to win, serve, and retain customers. But silos and miscommunication keep this power duo from reaching their full potential. For this reason, we’ve made collaboration...
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Webinar Forrester's Guide To Vendor Localization Strategy In China
The ongoing trade war and the slowdown of the domestic Chinese economy are challenging the adoption of foreign products and services not only for Chinese firms but also for international companies...
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Webinar The Best Of Times And The Worst Of Times For Customer Segmentation
March 2, 2020 | Brandon PurcellCustomer segmentation has long been a cornerstone of marketing campaigns, giving enterprises a way to partition their customer bases and plan interactions with them. However, in light of growing...
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Report Optimize Customer Experience With A Digital Intelligence Business Case
Business Case: The Digital Intelligence Playbook
Today's digital analytics practices are advancing the ability to take actions on insights about customers' digital behavior. But that's not enough: Customers' expectations continue to change faster...
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Report The Best Of Times And The Worst Of Times For Segmentation
Overthrow Traditional Customer Segmentation In The Personalization Revolution
December 10, 2019 | Brandon PurcellCustomer segmentation has long been a cornerstone of marketing campaigns, giving enterprises a way to partition their customer bases and plan interactions with them. However, in light of growing...
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Webinar The Pulse Of Financial Services Customers In Asia Pacific
The adoption of digital banking is about to accelerate and reach new levels of scale in Asia Pacific. Pioneers such as WeBank and Kakao have foreshadowed what is on the way, but this is just the...
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Report Financial Services Firms Should Personalize Across The Lifecycle And On All Touchpoints
Personalization Is About Deepening Customer Engagement
Most financial services companies are taking a narrow approach to personalization. Digitally empowered customers are seeking and expecting better, more relevant experiences, but product-oriented...
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Report Prioritize Initiatives For Digital Banking Success In India
An Introduction To Forrester's Digital Banking Initiatives Prioritization Framework
September 3, 2019 | Arnav GuptaDigital banking teams want advanced easy-to-use digital banking touchpoints and must prioritize their development efforts based on what their customers really want and value. This report helps...
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Report The Forrester Wave™: CX Consulting Practices: Experience Strategy And Business Transformation, Q2 2019
The Nine Providers That Matter Most And How They Stack Up
May 28, 2019 | TJ KeittIn our 30-criterion evaluation of experience strategy and business transformation providers, we identified the nine most significant ones — Accenture, Bain & Company, EY, KPMG, McKinsey & Company,...
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Webinar Use The Four-Step GKAD Framework To Select The KPIs That Matter Most And Drive More Actions From Data And Insights
May 21, 2019 | Cinny LittleFirms continue to play a data-to-insights game of “telephone.” In the data-to-insights version, insights tumble into a gap between data-to-insights pros and stakeholders with...
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Report The ROI Of Design Thinking: Part 1, Overview
Design Thinking Delivers Real Business Value
May 16, 2019 | Ryan Hart, Benjamin BrownDespite the growing acceptance and practice of design thinking across nearly every industry, practitioners struggle to quantify and articulate its benefits. As a result, companies are challenged...
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Webinar Banks Must Personalize Or Perish
Personalized recommendations and offers are becoming commonplace. Customers expect personalization in all facets of their life and from all firms they interact with. But banks are getting it...
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