Featured content
FORRESTERNOW
As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
Charts & Figures
Search Results
-
Webinar Wealth Management Predictions 2021
Firms Embrace Digital To Thrive
We will remember 2020 for COVID-19: The pandemic permanently changed the ways customers seek advice and how financial advisors dispense it. As the lockdown began, consumers did not have access to a...
-
Webinar Insurance Predictions 2021
Insurers Find Opportunity Amid Chaos
We are a world in recovery heading into 2021. Insurers will need to contend with an unpredictable virus and its economic consequences, dramatic climate events, and the aftermath of a polarizing US...
-
Webinar Retailers: Optimize Your Post-Purchase Experience To Delight And Win Customers
November 19, 2020 | Emily Pfeiffer, Brandon ShaikRetailers and brands often miss the opportunity to create excellent experiences for their customers even after capturing an order. Unlike with regular marketing emails, customers are much more...
-
Webinar Forrester's 2020 Reviews Of US And Canadian Banks' Mobile Apps: Insights, Best Practices, And Lessons Learned
Every year, Forrester reviews the mobile banking experiences on dozens of banks’ apps — a moving target, as customers’ expectations and digital disruptors’ offerings...
-
Report The Forrester Digital Experience Review™: US Mobile Banking Apps, Q3 2020
USAA And Bank Of America Lead With Valuable Features, While Digital Bank Brands Offer Strong User Experiences
For millions of Americans, mobile apps have become the hub of their banking relationship and the starting point for many financial decisions and activities. To gauge how effective and easy...
-
Report The Forrester Digital Experience Review™: Canadian Mobile Banking Apps, Q3 2020
The Big Five Canadian Banks Have Robust Mobile Apps But Need To Improve Their Feature Sets
For millions of Canadians, mobile apps have become the hub of their banking relationships and the starting point for many financial decisions and activities. To gauge how effective and easy...
-
Webinar The Key Points You Don't Want To Miss From The 2020 B2B And B2C Commerce Forrester Wave™ Evaluations
Commerce technology is changing, and our evaluations of the most significant vendors in the space bring to light key findings about it. Forrester published two Forrester Wave evaluations of...
-
Webinar Firms Need New Capabilities And Partners To Develop Their Financial Well-Being Strategy
June 4, 2020 | Aurelie L'HostisTo remain competitive and drive growth, financial services firms need to pursue a value-based business model, putting customers’ financial well-being at the core of their strategy. Financial...
-
Report Your Strategic Plan Is The Linchpin For Omnichannel Success
Strategic Plan: The Omnichannel Commerce Playbook
June 2, 2020 | Brendan WitcherOrganizations today must have a comprehensive strategic plan that aligns their internal teams with a single vision for omnichannel excellence. However, because omnichannel commerce continues to...
-
Webinar Retail This Week, Part 5
May 29, 2020 | Sucharita KodaliJoin Forrester principal analyst Sucharita Kodali in her fifth installment of the "Retail This Week" webinar series, where she recaps key developments and new insights in COVID-19-related retail...
-
Webinar Invest In Customers' Financial Well-Being To Create Value And Drive Growth
May 7, 2020 | Aurelie L'HostisFinancial services providers are under high pressure to redefine their sense of purpose, as their interests no longer align with those of the customers they serve. Firms should pursue a value-based...
-
Webinar The Impact Of COVID-19 On Financial Services And Insurance
As COVID-19 spreads throughout the world, financial services firms and insurers are feeling the impact. From a flood of customer queries around insurance coverage or pleas for repayment holidays to...
-
Webinar Brands And DTC: What Are Brands Doing To Cultivate A Direct-To-Consumer Relationship?
March 18, 2020 | Michelle BeesonShould all brands sell directly to customers online? How should brands work with marketplaces? What does all this mean for existing retail partner and distributor relationships? The sales...
-
Webinar There's No Personalization Without Understanding Your Content
March 17, 2020 | Nick BarberCustomers demand personalized experiences across all touchpoints. Many brands are swimming in information about their customers, but that’s only one side of the equation. If brands...
-
Webinar Optimize Your Investing Website To Help Customers Successfully Manage And Monitor Their Investments
March 9, 2020 | Vijay Raghavan, Jennifer WiseThe website is the dominant digital touchpoint for US investors, so digital leaders at investment firms must elevate their web experiences to win, serve, and retain their customers. To see how...
-
Report The Forrester Payments Wave™: Indian Mobile Apps, Q4 2019
PhonePe Offers The Best Digital Experience In Mobile Payments
Mobile apps have become the touchpoint of choice for millions of Indians to manage their finances, leading to a wave of new payment apps in the country. Digital teams must build mobile payment...
-
Report The Forrester Investing Wave™: US Websites, Q4 2019
Firms Must Optimize Their Site's Functionality And Experience Design To Help Investors Access Information
December 12, 2019 | Vijay Raghavan, Jennifer WiseThe website is the dominant digital touchpoint for US investors, so digital leaders at investment firms must elevate their web experiences to win, serve, and retain their customers. To see how...
-
Webinar Financial Services Firms Should Personalize Across The Lifecycle And On All Touchpoints
Most financial services companies are taking a narrow approach to personalization. Digitally empowered customers are seeking and expecting better, more relevant experiences in their immediate...
-
Report Bridge The Seams In Mobile Banking Experiences
Digital Feature Fix: Reduce Friction And Improve Cross-Channel UX
October 4, 2019 | Gina Bhawalkar, August du PontBanks continue to expand their mobile experiences to include new features and content aimed at letting customers manage their finances from a mobile device. But with these additions, banks often...
-
Report The Forrester Banking Wave™: Global Mobile Apps Summary, 2019
Banks Must Aim For Great Experiences, Not Just Great Functionality
Mobile apps have become the touchpoint of choice for millions of consumers to manage their finances. Digital banking teams need to build mobile banking experiences around customer needs, empowering...
-
Report Research Overview: Mobile App Experiences
A Guide To Getting Mobile Retail Experiences Right
September 20, 2019 | Jennifer Wise, Michelle BeesonMobile is the dominant digital touchpoint for shoppers around the world. Retailers must improve their mobile apps' usability and functionality to increase the likelihood of more direct sales,...
-
Report The Forrester Banking Wave™: UK Mobile Apps, Q3 2019
Digital Banks Are Giving Established Banks A Run For Their Money
Mobile apps have become the touchpoint of choice for millions of customers to manage their finances. Digital banking teams need to build mobile banking around customer needs, empowering customers...
-
Webinar Protecting Your Brand On The Rogue Web: E-Control Is Essential
September 4, 2019 | Sucharita KodaliThe internet has enabled broad availability of goods and services, but that benefit has become a double-edged sword as brands have grappled with counterfeits, gray market goods, IP violations, and...
-
Report The Forrester Banking Wave™: Hong Kong Mobile Apps, Q3 2019
Hong Kong Banks Must Improve Both Functionality And Usability To Create Great Experiences
Mobile apps have become the touchpoint of choice for people in Hong Kong to manage their finances. Digital banking teams need to build mobile banking experiences around customer needs, empowering...
-
Report Consumers Are Connected; Companies Are Catching Up
Mature Firms Adopt A Portfolio Of Technologies To Serve Their Customers
June 28, 2019 | Julie AskForrester's Q2 2019 Global Emerging Technology Executive Online Survey assessed the digital portfolio initiatives of 134 firms. Most of the firms in this sample have undergone the greatest...
- 1
- 2
Content Type
ApplyFilters
Industry
- Financial Services (51)
- Retail (16)
- Manufacturing (3)
- Consumer Electronics (2)
Topics
- User Experience (53)
- Customer Experience Management (49)
- Consumer Mobility (41)
- Mobile Application Development (39)
- eCommerce (18)
- Digital Customer Experience (16)
- Business & IT Alignment (15)
- Planning & Fulfillment (6)
- B2B (5)
- Strategy Planning & Governance (4)
- Branding (3)
- Digital Marketing (2)
- Financial Management (2)
- Innovation (2)
- Pandemic (2)
- Artificial Intelligence (AI) (1)
- Customer Relationship Management (CRM) (1)
- Enterprise Content Management (ECM) (1)
- Marketing Automation (1)
Methodology
- Forrester Industry Wave (28)
- Digital Experience Review (12)
- Infographic (4)
Region
- North America (19)
- Asia Pacific (11)
- Europe (6)
Vendor
- USAA (16)
- Home Depot (7)
- BBVA (3)
- Lloyds Banking Group (3)
- Nordstrom (3)
- Walmart (3)
- Wells Fargo (3)
Analyst
- Peter Wannemacher (7)
- Aurelie L'Hostis (6)
- Gina Bhawalkar (6)
- Brendan Witcher (4)
- Julie Ask (4)
- Riccardo Pasto (3)
- Vijay Raghavan (3)
- Amit Bhatia (2)
- Arnav Gupta (2)
- Ellen Carney (2)
- Emily Pfeiffer (2)
- Karine Cardona-Smits (2)
- Meng Liu (2)
- Michelle Beeson (2)
- Sucharita Kodali (2)
- Zhi-Ying Barry (2)
- Alyson Clarke (1)
- David Hoffman (1)
- Jeffery Williams (1)
- Joe Cicman (1)
- Nick Barber (1)
- Nigel Fenwick (1)
- Oliwia Berdak (1)