Search Results

• Report Customer Service Shines Through The Crisis

  How Top Firms In Asia Pacific Differentiated With Customer Service For Better Customer Experiences

  January 19, 2021 | Amit Bhatia, Vasupradha Srinivasan

  As businesses coped with a string of crises in 2020, customer service was a crucial part of the response; sometimes, it was the only point of contact for customers in trouble. We interviewed three...

• Report Implement Effective Customer Service Metrics

  Benchmarks: The Contact Centers For Customer Service Playbook

  January 15, 2021 | Ian Jacobs, Kate Leggett

  Customer service leaders can easily become distracted by the sheer volume of metrics available for tracking operational activities and may fail to deliver on key business goals. To keep customer...

• Report Forrester Infographic: Brand Communication And Action Drive Perception For Indian Banks

  December 30, 2020 | Amit Bhatia

  Apart from spawning a health crisis in 2020, the pandemic inevitably also created an economic one, pushing financial institutions into the spotlight. Like their global peers, banks in India strove...

• Report Your Brand's Customer Experience Depends On Partner And Customer Understanding

  Best Practices For Qualitative And Quantitative Research With And About Partners

  December 14, 2020 | Angelina Gennis, Sam Karpinski

  B2B2C firms looking to improve the end-customer experience must first understand the current experience — not just of the customers but of the partners who deliver those experiences as well. This...

• Report How B2B2C Companies Can Invest In Their Partners And Boost Everyone's Bottom Lines

  Enable Your Partners To Maximize Efficiency And Increase Revenue

  December 14, 2020 | Angelina Gennis, Sam Karpinski

  B2B2C companies face a difficult challenge: How can they provide reliable, consistently excellent, and on-brand experiences to their end customers when they don't own all of the customer...

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  Webinar Retailers: Optimize Your Post-Purchase Experience To Delight And Win Customers

  November 19, 2020 | Emily Pfeiffer, Brandon Shaik

  Retailers and brands often miss the opportunity to create excellent experiences for their customers even after capturing an order. Unlike with regular marketing emails, customers are much more...

• Report Mind The Gap When Organizing To Support Contact Center Applications

  Organization: The Contact Centers For Customer Service Playbook

  July 7, 2020 | Art Schoeller

  Contact center applications require high reliability and scale that exceed typical requirements for enterprise applications. Configuring them drives not only the customer experience but the agent...

• Report CX Professionals Must Collaborate With Customer Service Leaders

  Why Collaboration Is Critical To Achieve A State-Of-The-Art VoC Program And CX Success

  May 8, 2020 | Faith Adams

  The difference between customer experience and customer service is confusing to many firms. This leads to a lack of clarity over the true ownership of CX and blurred lines between CX professionals...

• Forum CX Sydney

  The Time Is Now: Lead With Experience

  April 30, 2020 | Virtual Event | Michael Barnes

  CX and marketing exist to win, serve, and retain customers. But silos and miscommunication keep this power duo from reaching their full potential. For this reason, we’ve made collaboration...

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  Webinar How To Get Digital CX Right Amid The Pandemic

  April 22, 2020 | Rick Parrish

  Now that your customers are stuck at home because of the COVID-19 pandemic, they’re engaging with you more digitally. They’re also in a more fragile emotional state. That’s why...

• Report The Forrester New Wave™: Digital-First Customer Service Solutions, Q2 2020

  The 13 Providers That Matter Most And How They Stack Up

  April 13, 2020 | Kate Leggett

  In Forrester's evaluation of the emerging market for digital-first customer service, we identified the 13 most significant providers — [24]7.ai, Astute, Comm100, Conversocial, eGain, Glia,...

• Report The Dark Pattern Trap: How To Prevent Decisions That Help Short-Term KPIs But Hurt Loyalty

  February 26, 2020 | Andrew Hogan

  Many companies drive growth by manipulating customers — breaking no laws but breaking trust. While these design decisions can boost revenues in the short term, they frustrate customers, demoralize...

• Report How US Companies Improved Their CX Index Scores

  February 20, 2020 | Harley Manning, Sam Karpinski, William Willsea

  As customer expectations have continued to climb, overall Customer Experience Index (CX Index™) scores have continued to stagnate. In the run-up to 2019, a few companies outpaced the pack and made...

• Report Human Customer Service: The Overlooked Opportunity For Breakaway CX Differentiation

  January 24, 2020 | Karine Cardona-Smits

  When customer service is delivered by human employees, it boosts loyalty, enriches the firm's understanding of customer needs, and can even present cross-sell and upsell opportunities. But many...

• Report Forrester Infographic: Customer Service Chatbots Fail Consumers Today

  January 30, 2019 | Ian Jacobs, Julie Ask, Andrew Hogan

  Brands increasingly rely on chatbots for customer service as a way to deflect inbound calls and reduce costs, but Forrester Analytics data shows that consumers aren't thrilled. Consumers are...