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FORRESTERNOW
As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
Charts & Figures
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Consumer Values Differ Dramatically By Country
February 11, 2021
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Italian Consumers Are More Sensitive To Local Values
February 11, 2021
Search Results
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Report Geopolitical Disruption Demands Local Trust
CMOs At Global Brands Must Pivot To Truly Multilocal Operations
February 11, 2021 | Thomas HussonEven before COVID-19, significant economic, political, and tech trends were fragmenting the global order. The pandemic's economic and social crises and associated geopolitical shifts will drive...