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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report How Brand Manufacturers Can Manage Messy Online Marketplaces

    Marketplaces Have Gray-Market Risks; Governance Strategies Are Crucial
    June 18, 2021 | Sucharita Kodali, Madeline Cyr

    Brand manufacturers are investing in marketplaces, attracted by their fast growth, global reach, and regional prominence. However, marketplaces also pose challenges, including counterfeits, gray...

  • Report The Forrester Tech Tide™: AI And Analytics For Retail, Q2 2021

    Nineteen Technologies Underpin AI And Analytics For Retail

    Artificial intelligence and analytics are increasingly critical to retailers' ability to win, serve, and retain their customers. To accelerate their performance by harnessing AI and analytics,...

  • Report Global Private Banking Trends In 2021

    Leading Private Banks Are Embracing Digital To Attract Tomorrow's Customer
    April 20, 2021 | Vijay Raghavan

    Digital transformation is changing how customers interact with their private banks and how financial advisors dispense financial advice. Significant gaps continue to exist in private banking,...

  • Report New Tech: Digital Product Management Tools And Tech, Q2 2021

    Forrester's Landscape Overview Of 48 Providers
    April 12, 2021 | Nigel Fenwick, Caleb Ewald

    Product managers demand a robust set of technologies to coordinate products and gather insights from customers. Thankfully, emerging tools and technologies aim to solve many of the biggest product...

  • Report How To Succeed With Marketplace Business Models In Financial Services

    Hint: Build A Collaborative Business Model Strategy
    April 12, 2021 | Jacob Morgan

    The financial services industry is already responding to platform-driven change, of which the marketplace approach is the most likely winner. This report distills best practices from firms at the...

  • Report Digital Businesses: Hold Vendors To A Higher Standard And Demand The Support You Deserve

    Some Retailers And Brands Suffer From Vendors' Outdated Practices — And Don't Even Realize It
    April 12, 2021 | Emily Pfeiffer

    Digital business leaders must readjust their expectations and push commerce tech vendors to modernize and move forward as quickly as end consumers demand. But some businesses are so used to how...

  • Report Forrester Infographic: The State Of Services In 2021 — Working With Partners

    April 12, 2021 | Amanda LeClair

    As enterprises tap into digital opportunities to transform, what they look for, and more importantly need, from their services providers evolves. The impact of COVID-19 has accelerated many of...

  • Report What You Need To Thrive In Autonomous Finance

    Companies Looking To Win Customers And Make Money With Autonomous Finance Offerings Will Need Distinct Capabilities And Competencies — And They'll Need To Own Certain IP
    April 12, 2021 | Peter Wannemacher

    Early in 2020, Forrester predicted a move away from financial products, with the onus to use them effectively on the customer. In their place, we see tools using algorithms and AI technologies to...

  • Report Inhibitors To Achieving Consumer Digital Experience Goals In The Next Two Years

    A Series Of Executive Conversations On Digital Experiences
    April 1, 2021 | Julie Ask

    "When you look forward two years and think about your aspirations for your consumer digital experiences, what will inhibit you from reaching those goals?" This report shares these perspectives from...

  • Report Digital Experience Priorities In The Next Two Years

    A Series Of Executive Conversations On Digital Experiences
    April 1, 2021 | Julie Ask

    "When you look forward two years, how will you describe your digital experiences? What is the next leap forward?" This report shares these perspectives from our "Digital Experience Executive...

  • Report Six Trends That Are Shaping P&C Digital Insurance Tech Strategies In 2021

    March 31, 2021 | Ellen Carney

    The year 2020 shattered insurance industry inertia. Insurance digital and tech organizations honed their digital servicing capabilities as a critical means to retain customers. New products and...

  • Report Consumer Banking Trends In 2021

    Five Trends Shaping The Next Generation Of Retail Consumer Banking
    March 30, 2021 | Alyson Clarke

    The COVID-19 pandemic has both accelerated and initiated changes to consumer behavior and the retail banking landscape that will be felt for many years to come. It has accelerated the entrance of...

  • Webinar How To Monetize Open Finance And Platform Business Models

    Use Forrester’s Framework To Build An Open Finance Monetization Strategy
    March 23, 2021 | Jacob Morgan

    Thanks to open banking and platform business models, financial services executives have more go-to-market options available than ever before for their firms’ products and services. But how do...

  • Report The Forrester Wave™: Commerce Services, Q1 2021

    The 14 Providers That Matter Most And How They Stack Up
    March 22, 2021 | Ted Schadler

    In our 28-criterion evaluation of commerce services providers, we identified the 14 most significant ones — Accenture, Capgemini, Cognizant, Deloitte, Dentsu, EPAM, HCL Technologies, IBM, Infosys,...

  • Report How To Build Great Digital Products

    A Digital Product Management Series Report
    March 9, 2021 | Nigel Fenwick

    Tomorrow's revenue will increasingly depend on how well your company manages new digital products. To succeed, your organization needs a robust digital product management capability: one that is...

  • Report Future-Proof Your B2B Commerce Strategy To Meet Customers Where They Buy

    Vision: The B2B E-Commerce Playbook
    March 8, 2021 | Joe Cicman, Allen Bonde, Caleb Ewald

    More than 30% of B2B technology buyers already make their initial purchases through a digital channel. But many products aren't a fit for purely digital selling. Even as B2B buyers are accelerating...

  • Report COVID-19 Accelerated Your Digital Momentum — Don't Slow Down Now

    How To Harness Digital Momentum During And After The Pandemic
    February 25, 2021 | Michael Barnes

    The global pandemic forced many firms to shift almost overnight to only engaging customers virtually. Digital teams were thrust to the forefront of organizations' responses. The impact on digital...

  • Report The Future Of Distribution

    Use Platforms Of Distribution To Bring New Outcomes To New Buyers
    February 23, 2021 | Joe Cicman, Jay McBain

    Traditional distribution faces obsolescence as buyers seek closer relationships with vendors. Distributors evolved over decades to buy time — adding value via fulfillment, credit facilities,...

  • Report Invent The Future With Asset Tokenization

    Tokenization Offers Tactical And Strategic Benefits, And Banks Must Prepare
    February 18, 2021 | Martha Bennett, Jost Hoppermann

    Representing assets as tokens on blockchain networks both supports process efficiencies and offers potential for new business models. Digital business strategists and emerging technology leaders...

  • Report Use Cases To Monetize Open Finance

    Use Forrester's Guide To Build An Open Finance Monetization Strategy
    February 16, 2021 | Jacob Morgan

    Financial services execs have more go-to-market options available than ever before for their firm's products and services — thanks to open banking and platform business models. But what works, and...

  • Report Reinvent Your Bank To Remain Relevant

    Executive Overview: The Digital Banking Strategy Playbook
    February 9, 2021 | Oliwia Berdak

    Empowered customers are transforming their relationships with banks and changing the industry's competitive landscape in the process. To avoid irrelevance, banks must embrace the future of banking,...

  • Report The State Of Digital Insurance, 2021

    Landscape: The Digital Insurance Strategy Playbook
    February 9, 2021 | Oliwia Berdak, Jeffery Williams

    The 2020 coronavirus pandemic has turbocharged and changed the drivers of digital transformation in insurance. This report explores how digital technologies are changing the industry's customers,...

  • Report Prioritize Search, Alerts, And Card Management To Improve Your Mobile Banking Apps

    Focusing On Certain Mobile Features Can Give US And Canadian Banks The Most Bank For The Buck (Get It?)
    February 8, 2021 | Peter Wannemacher

    Your mobile banking app could be better. The reality for most providers is that mediocre or poor mobile experiences frustrate your customers, inhibit brand differentiation, and act as a drag on...

  • Report Make Omnichannel Real In B2B Commerce

    Business Case: The B2B E-Commerce Playbook
    February 1, 2021 | Joe Cicman

    Disruption is turning B2B buying and selling on its head. Quick and efficient B2C buying journeys have reshaped B2B buyers' expectations, and marketplaces have shortened the distance between buyers...

  • Report The State Of Digital Banking, 2021

    Landscape: The Digital Banking Strategy Playbook
    January 29, 2021 | Aurelie L'Hostis

    The 2020 coronavirus pandemic has driven disruption and turbocharged digital transformation in banking. Disruptors are gaining ground, innovating around both customers' and businesses' needs. While...

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