Search Results

• Report Building The Business Case For Omnichannel Commerce

  Business Case: The Omnichannel Commerce Playbook

  December 7, 2020 | Brendan Witcher

  Digital business professionals must build effective omnichannel business cases to minimize the risk of launching initiatives that: 1) lack critical internal support; 2) fail to meet customers'...

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  Webinar Retail Predictions 2021

  November 13, 2020 | Fiona Swerdlow, Sucharita Kodali, Brendan Witcher

  As they navigate the next wave(s) of the global COVID-19 pandemic in 2021, retailers, brand manufacturers, and ecosystem players (such as mall operators) will determine whether they are in...

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  Webinar Where The Grocery Industry Goes Next: Marketing And E-Commerce (Part 2 of 2)

  October 23, 2020 | Fiona Swerdlow, Sucharita Kodali, Xiaofeng Wang

  Forrester’s analysts present a series of overviews, panels, and discussions on the solutions, tactics, and technologies shaping the grocery industry, both in stores and online. This webinar...

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  Webinar Where The Grocery Industry Goes Next: Digital Transformation And Store Operations (Part 1 of 2)

  October 23, 2020 | Fiona Swerdlow, Sucharita Kodali, Emily Pfeiffer

  Forrester’s analysts present a series of overviews, panels, and discussions on the solutions, tactics, and technologies shaping the grocery industry, both in stores and online. This webinar...

• Report Paving The Path To Omnichannel Commerce

  Roadmap: The Omnichannel Commerce Playbook

  July 14, 2020 | Brendan Witcher

  Digital business professionals have long recognized the need for omnichannel programs, but many are unsure of where to start. This report guides digital business pros on how to craft an omnichannel...

• Report Omnichannel Commerce Metrics That Matter

  Performance Management: The Omnichannel Commerce Playbook

  July 10, 2020 | Brendan Witcher

  To achieve key business goals with omnichannel programs, digital strategy professionals need to ensure that they have the right metrics in place. But not all metrics are created equal, and success...

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  Webinar Retail's Omnichannel Acceleration: Mastering Commerce And Fulfillment In Times Of Crisis And Beyond

  July 7, 2020 | Brendan Witcher, Nicole Murgia

  Today's customers expect a consistent and connected experience across shopping touchpoints. As consumer behavior continues to shift as a result of the pandemic, a seamless omnichannel experience is...

• Report Envisioning The Future Of Omnichannel Commerce

  Vision: The Omnichannel Commerce Playbook

  June 11, 2020 | Brendan Witcher

  Omnichannel is not a new concept, but B2C, B2B, and even B2B2C companies still grapple with how to transform from multichannel to omnichannel. Omnichannel capabilities cover four key areas: view of...

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  Webinar What's Hot And What's Not In Retail Tech For 2020

  April 21, 2020 | Brendan Witcher, Nicole Murgia

  In the highly competitive world of commerce, retailers and brands must invest in tech initiatives that will differentiate them, drive revenue growth, and keep their customers satisfied. In this...

• Report Process Makes Perfect: Exceed Customer Expectations With Omnichannel Excellence

  Processes: The Omnichannel Commerce Playbook

  March 13, 2020 | Brendan Witcher

  Although having a functioning omnichannel fulfillment program is now a basic necessity, many retailers still fail to meet customer expectations. They also struggle to fully understand program...

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  Webinar Predictions 2020: Retail

  February 10, 2020 | Fiona Swerdlow, George Lawrie, Arielle Trzcinski

  2020 will be a(nother) year of upheaval in global society and its institutions. Elections, trade barriers, climate change, and more have both consumers and businesses on edge. To evolve and grow,...

• Report Predictions 2020: Retail

  To Grow, Retailers And Brands Must Navigate The Rough Social And Economic Waters Ahead

  November 5, 2019 | Fiona Swerdlow, Sucharita Kodali, George Lawrie

  Digital business retail pros, get ready for yet another tumultuous year in 2020. Social responsibility, continued expansion into new services, and data mastery are just some of the areas that we...

• Report The Top Retail Technology Investments In 2019

  Retailers Must Distinguish Hot From Hype In Tech Investments

  July 9, 2019 | Brendan Witcher

  We interviewed more than 40 industry professionals to understand the areas of retail initiatives they are investing in this year. This report gives digital business professionals insights into...