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The Customer Analytics Playbook For 2021
Turn Data Into Insights With Customer Analytics
The scale and diversity of customer data provide rich new sources of insight that let firms engage with customers in new ways. Today's customer analytics practitioners are no longer data geeks...
Charts & Figures
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Adaptive Intelligence Requires A New Treatment Of Data
July 30, 2020
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Three Steps To Adaptive Intelligence
July 30, 2020
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Search Results
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Webinar Digital Experience Is Part Of Your Job
December 10, 2020 | Rich LaneDigital experience monitoring (DEM) is key to understanding how digital users are interacting with your services. Business users own the digital experience (DX) strategy, but they're beholden to...
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Report Use Adaptive Intelligence To Power Next-Generation Customer Relationships
Outside-In Customer Insights Future-Proof Your Marketing Strategy
CMOs who want to better understand their customers, market, and competitive landscape can't afford to limit their insights to their first-party data alone. They must instead collect and base their...
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Report The Forrester Wave™: Healthcare CRM Providers, Q1 2020
The Seven Providers That Matter Most And How They Stack Up
In our 31-criterion evaluation of healthcare CRM providers, we identified the seven most significant ones — Creatio, Healthgrades, Microsoft, Pegasystems, Salesforce, SugarCRM, and Welltok — and...
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Webinar Healthcare Predictions 2020: Survive And Thrive Amid Innovation And Regulation
Viewers should join this webinar to gain a clear understanding of the expected innovation and legislation facing the US healthcare industry in 2020. Virtual care growth will support a broader and...
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