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The Employee Experience Playbook For 2021

Modern Employee Experience Practices Are Table Stakes For The Customer-Obsessed Firm

Employee experience (EX) continues to gain momentum as the evidence for its impact on business outcomes mounts. But EX is still early in its evolution as a practice, leaving EX leaders with...

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  • Report Case Study: How Verizon Accelerated A Five-Year EX Strategy During The Pandemic

    April 12, 2021 | Angelina Gennis

    Fifty-three percent of US workers want to work remotely at least somewhat even after the pandemic, but just 52% of remote workers believe their companies provide the resources needed for remote...

  • Report Don't Miss Your Anywhere-Work Opportunity

    An Office + Anywhere Hybrid Work Strategy Creates Compounding Interest For Your Organization That You Won't Want To Ignore

    C-level leaders know they are on the hook for an anywhere-work strategy beyond the pandemic. A striking 75% of CEOs surveyed expect their office spaces to shrink. But many aren't sure what benefits...

  • Report Seize The Anywhere-Work Opportunity By Taking Calculated Risks

    Mature, "Green-Rated" Companies Should Invest Aggressively In Technology And Process Innovations
    March 29, 2021 | J. P. Gownder

    In our report "Don't Miss Your Anywhere-Work Opportunity," we provided a tool to identify how much opportunity you can capture by pursuing an office + anywhere hybrid work strategy. If you received...

  • Report Intelligent Creativity Energizes Marketing Productivity

    Human Intuition Plus Machine Accuracy Ushers In An Era Of Creative Transformation
    March 1, 2021 | Jay Pattisall

    Despite an ever-expanding universe of marketing channels and complexity, the creative process has remained unchanged for nearly a century. The intuition-governed approach to creativity frequently...

  • Report Firms With Advanced Marketing Teams Grow Faster And Focus On People

    Landscape: The Experience-Led Marketing Playbook
    February 22, 2021 | Mary Pilecki

    Using data from the Forrester Analytics Business Technographics® Marketing Survey, 2020, which assessed the marketing innovation maturity of firms around the world, this report offers CMOs insights...

  • Report It's Time For CMOs To Pay More Attention To Employees

    The CMO And CHRO Relationship Grows In Importance As Crises Continue To Emerge
    July 27, 2020 | Thomas Husson

    Brands hold as much meaning for employees as for customers, especially in a crisis. CMOs play a key role in shaping and communicating the company culture, which helps acquire, inspire, and retain...

  • Report PEAK Coaching: Level Up Your Leaders To Drive Performance

    Processes: The Employee Experience Playbook
    June 29, 2020 | Katy Tynan

    Coaching isn't a new concept in the realm of leadership practice. Yet few organizations have invested in developing managers at all levels to become coaches who can systematically support and drive...

  • Report PEAK Leadership Powers Great EX

    Organization: The Employee Experience Playbook
    May 22, 2020 | Katy Tynan

    CEOs recognize that great leaders drive great business results. Yet leadership development programs remain underfunded and disconnected from organizational values and goals. Talent acquisition...

  • Report The Future Of Work Starts Now

    Four Shocks Will Sort Out The Winners From The Losers In The 2020s

    The "roaring 2020s" have started with a force: a pandemic that will propel us into the future of work faster than expected. Like its namesake decade from the 20th century, the 2020s will be full of...

  • Report The Employee Experience Maturity Assessment

    Assessment: The Employee Experience Playbook
    January 28, 2020 | David Johnson, Nick Monroe

    Successful employee experience (EX) initiatives start with doing the right things for the right reasons, turning small wins into momentum that lifts employee engagement and creating a virtuous...

  • Report The Employee Experience Bill Of Rights In The Era Of AI And Automation

    Guaranteeing Rights For Employees Ensures Relative Calm For Companies
    December 5, 2019 | J. P. Gownder, Samuel Stern

    The threat of automation and the consequent uncertainty of their long-term relevance have employees on edge. Rightfully so, as most companies haven't taken the necessary steps to reassure their...

  • Report Predictions 2020: Employee Experience

    Companies Will Be Bolder, More Controversial In Their EX Transformation Efforts
    October 31, 2019 | Samuel Stern, J. P. Gownder, David Johnson

    An emphasis on corporate values and heightened employee expectations for living those values will pressure firms to get serious about their employee experience (EX) commitments in 2020. The risk of...

  • Report Be Future Ready: Invest In Noncollege-Educated Workers

    Make Everyone Fit For The Future Of Work
    September 30, 2019 | James McQuivey, PhD

    Technology is changing the way we work; for some, it threatens their ability to work at all. There are 104.8 million workers in sectors that will lose more jobs than they will gain in the future...

  • Report The Marketing Talent Casting Call

    Intermediate Level: Talent Practices For Marketing Innovation
    September 24, 2019 | Shar VanBoskirk, Brigitte Majewski

    You know your marketing function should lead your company's pivot to customer obsession. And you've already started orchestrating the right mix of old and new talent to change marketing's role....

  • Report Live Your Values To Grow Your Business

    Values-Based Consumers And Employees Seed A New Disruption
    August 29, 2019 | Anjali Lai, Rick Parrish, Samuel Stern

    The debate about company values is center stage. Certain moments in history trigger an eruption of passionate voices that rail against companies that appear to violate consumer values: Today, we're...

  • Report Launch Your Marketing Talent Transformation

    Beginner Level: Talent Practices For Marketing Innovation
    August 20, 2019 | Shar VanBoskirk, Brigitte Majewski

    The right people are critical to successfully creating an innovative mindset, processes, and insights within your marketing organization. This report, part of the marketing innovation playbook,...