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FORRESTERNOW

As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Intelligent Creativity Energizes Marketing Productivity

    Human Intuition Plus Machine Accuracy Ushers In An Era Of Creative Transformation
    March 1, 2021 | Jay Pattisall

    Despite an ever-expanding universe of marketing channels and complexity, the creative process has remained unchanged for nearly a century. The intuition-governed approach to creativity frequently...

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