Search Results

• Report Forrester Infographic: The State Of Better And Best Practices In B2B Marketing

  Landscape: The B2B Marketing Playbook

  July 28, 2020 | Lori Wizdo, Meredith Cain

  Marketers at high-growth B2B companies demonstrate similar strategies and tactics that set them apart from their peers at companies with average or subpar performance. While there is no "paint by...

• Report Succeeding With An Increasingly Bifurcated Channel Requires Advanced Automation

  Automate Manual Processes And Adopt Human-Centric Approaches To Drive Channel Scale

  October 9, 2019 | Jay McBain

  Channel professionals want to talk about expanding their partner programs and building broad ecosystems, but the truth is that many of their basic program and channel management processes are still...

• Report Mobilized Employees Engage Buyers With A Trusted Voice

  Implement A Formal Advocacy Program To Elevate Employees' Content

  October 8, 2019 | Laura Ramos, Matthew Camuso

  While trust in brands has dwindled, buyers hold employees in high regard as authentic and compelling sources of information and want to engage with them. B2B marketers can satisfy buyers'...