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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report The Forrester Tech Tide™: Sales Technologies, Q1 2021

    15 Technologies That Underpin Sales
    February 16, 2021 | Mary Shea, PhD

    Sales technologies are increasingly critical to firms' ability to win, serve, and retain customers. To accelerate revenue performance, companies are evaluating and adopting a range of contributing...

  • Report New Tech: Influencer Marketing Solutions, Q2 2020

    Forrester's Landscape Overview Of 47 Providers
    May 11, 2020 | Ryan Skinner

    Today, most marketing organizations use influencers — often hundreds of them — to drive product awareness, brand storytelling, and sales. But managing influencers, from identification and...

  • Report Predictions 2020: B2B Marketing And Sales

    Accelerating Response To The Great Expectations For The B2B Buying Experience

    We are approaching the end of the first half of the age of the customer. Over the past decade, we've seen business buyers become increasingly self-reliant and self-directed. But we're now seeing...

  • Report Mobilized Employees Engage Buyers With A Trusted Voice

    Implement A Formal Advocacy Program To Elevate Employees' Content
    October 8, 2019 | Laura Ramos, Matthew Camuso

    While trust in brands has dwindled, buyers hold employees in high regard as authentic and compelling sources of information and want to engage with them. B2B marketers can satisfy buyers'...

  • Webinar Current Malpractice Handicaps Social Selling’s Potential

    August 28, 2019 | Mary Shea, PhD, Matthew Camuso

    As more sellers flock to social networks, the authentic connections and measurable impact we have been optimistic about since 2016 are at risk. Old-school tactics such as blast emails and cold...

  • Report Current Malpractice Handicaps Social Selling's Potential

    Shift Your Mindset And Programs To Social Engagement
    August 5, 2019 | Mary Shea, PhD, Matthew Camuso

    Sellers are flocking to social networks, but the authentic connections and measurable impact we have been optimistic about since we wrote our first report on social selling in 2016 are at risk....

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