Search Results

• Report The Forrester Wave™: Sales Social Engagement Solutions, Q1 2021

  The Eight Providers That Matter Most And How They Stack Up

  March 10, 2021 | Caroline Robertson, Mary Shea, PhD

  In our 38-criterion evaluation of sales social engagement solution providers, we identified the eight most significant ones — EveryoneSocial, Hearsay Systems, Hootsuite, PostBeyond, Seismic,...

• Report The Forrester Tech Tide™: Sales Technologies, Q1 2021

  15 Technologies That Underpin Sales

  February 16, 2021 | Mary Shea, PhD

  Sales technologies are increasingly critical to firms' ability to win, serve, and retain customers. To accelerate revenue performance, companies are evaluating and adopting a range of contributing...

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  Webinar Key Lessons To Perfect Your Sales Enablement Strategy

  Based On The Forrester Wave™: Sales Content Solutions, Q3 2020

  October 29, 2020 | Laura Ramos

  As marketers and sellers rely more on digital means to meet buyers’ changing expectations and to engage at a pandemic-induced distance, your ability to prep sellers to be more effective in...

• Report The Democratization Of B2B Sales

  Talent Wins Games, But Teamwork And Intelligence Win Championships

  August 3, 2020 | Mary Shea, PhD

  As pre-COVID and COVID-accelerated trends come together, industries, business models, and sales strategies will be disrupted. B2B sales leaders who seize the moment will abandon traditional seller...

• Report Now Tech: Sales Enablement Automation, Q2 2020

  Forrester's Overview Of 32 Sales Enablement Automation Providers

  May 27, 2020 | Laura Ramos, Mary Shea, PhD

  You can use sales enablement automation (SEA) to give sellers more time to sell, improve their effectiveness and relevance with buyers, and acquire and apply the best buyer-facing skills. But to...

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  Webinar The Business Case For A Modern Sales Enablement Toolset

  January 6, 2020 | Mary Shea, PhD

  This webinar looks holistically at three tools — sales engagement, sales enablement automation, and sales readiness — that are rapidly becoming foundational to the 21st-century sales...

• Report Building The Business Case For A Modern Sales Enablement Toolset

  November 6, 2019 | Mary Shea, PhD

  B2B organizations that want to transform experiences for buyers, sellers, and marketers must look beyond CRM to modern enablement tools. Leveraging Forrester's Total Economic Impact™ (TEI)...

• Report Predictions 2020: B2B Marketing And Sales

  Accelerating Response To The Great Expectations For The B2B Buying Experience

  October 29, 2019 | Caroline Robertson, Steven Casey, Jay McBain

  We are approaching the end of the first half of the age of the customer. Over the past decade, we've seen business buyers become increasingly self-reliant and self-directed. But we're now seeing...

• Report Five Critical Competencies Help Sales Enablement Leaders Traverse A New Landscape

  August 19, 2019 | Laura Ramos

  What does it take to transform your sales enablement function beyond the content-focused foundation on which many programs were built? Read this report to understand the current landscape and...

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  Webinar Rethinking Sales Enablement: Digitized Engagement Drives New Opportunities For Leadership

  August 14, 2019 | Mary Shea, PhD, Lori Wizdo, Laura Ramos

  Ask five people to define “sales enablement,” and you'll probably get five different answers. Three of those will center on getting the right content in the hands of sellers...