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The Brand Experience Playbook For 2021
Create A Customer-Obsessed Brand Experience
In the age of the customer, CMOs have a steep hill to climb in building their brands with distracted, empowered customers. In this new era, CMOs must shift from a company-centric approach of...
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New Tech Early-Stage IMS Vendors, Q2 2020
May 11, 2020
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Report New Tech: Influencer Marketing Solutions, Q2 2020
Forrester's Landscape Overview Of 47 Providers
May 11, 2020 | Ryan SkinnerToday, most marketing organizations use influencers — often hundreds of them — to drive product awareness, brand storytelling, and sales. But managing influencers, from identification and...