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The Marketing Measurement And Insights Playbook For 2021
Embrace A Unified Marketing Measurement Standard
Marketers must shift their attitude toward measurement from passively reviewing post-campaign reports to proactively analyzing results and optimizing future marketing and business plans. To do...
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Advanced Firms Prioritize Improving Their Customers' Experience First
February 22, 2021
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Report Firms With Advanced Marketing Teams Grow Faster And Focus On People
Landscape: The Experience-Led Marketing Playbook
February 22, 2021 | Mary PileckiUsing data from the Forrester Analytics Business Technographics® Marketing Survey, 2020, which assessed the marketing innovation maturity of firms around the world, this report offers CMOs insights...
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Report Research Round-Up: Data For Marketing
Marketing has been a story of eras: from the mass marketing era to direct marketing to digital marketing and, now, data-driven marketing. But applying data to improve marketing is easier said than...
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