Search Results

• Webinar Make A Case For Modular Content To Drive Localization, Performance, And Personalization

  Thursday, May 13, 2021, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Ryan Skinner

  Assembling content components when and where they’re needed — instead of hardwiring them into experiences — underpins so many forms of customization at scale: localization,...

• Webinar Get Up To Speed On Livestreaming Commerce

  Thursday, May 6, 2021, 5:00 a.m.-5:40 a.m. Eastern time (10:00-10:40 GMT) | Ryan Skinner, Xiaofeng Wang

  Livestreaming commerce is projected to drive $100 billion of sales by 2023 in China alone (its biggest market), and it’s growing fast across Asia and into Europe and the United States. This...

• Report Three Ways Marketers Can Use Content Intelligence To Drive Business Outcomes

  Look To Generate Clear Business Value Through Assistance For Creators, Better Content Analysis, And More Effective Response Copy

  January 4, 2021 | Ryan Skinner

  Over the past five years, content intelligence — the use of AI and machine learning (ML) to uncover content's inherent qualities — has matured into a real driver of business value. Three major use...

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  Webinar Sharpen Your Customer Acquisition By Learning From Fast-Growing DTC Startups

  October 7, 2020 | Ryan Skinner, Sarah Dawson

  Direct-to-consumer (DTC) startups may still be small, but they’re grabbing much of the growth in sector after sector. Their acquisition practices provide a number of best practices for larger...

• Report The Forrester Tech Tide™: Martech For B2C Marketers, Q3 2020

  Tools And Technology: The Enterprise Marketing Technology Playbook

  July 30, 2020 | Mary Pilecki, David Novitzky, Jessica Liu

  Marketing technology (martech) is critical to a firm's ability to plan, execute, and measure its marketing efforts. This Forrester Tech Tide™ report presents an analysis of the maturity and...

• Report The Forrester Tech Tide™: Adtech For B2C Marketers, Q3 2020

  Tools and Technology: The Omnichannel Advertising Playbook

  July 30, 2020 | Mary Pilecki, Sarah Dawson, Collin Colburn

  Advertising technology (adtech) has been fundamental to B2C marketers' efforts to raise their brand profiles, connect with customers, and sell their products and services. The adtech ecosystem is...

• Report The Forrester New Wave™: Influencer Marketing Solutions, Q2 2020

  The 12 Providers That Matter Most And How They Stack Up

  May 28, 2020 | Ryan Skinner

  In Forrester's evaluation of the emerging market for influencer marketing solutions (IMSes), we identified the 12 most significant providers in the category — AspireIQ, Captiv8, CreatorIQ, Impact,...

• Report New Tech: Influencer Marketing Solutions, Q2 2020

  Forrester's Landscape Overview Of 47 Providers

  May 11, 2020 | Ryan Skinner

  Today, most marketing organizations use influencers — often hundreds of them — to drive product awareness, brand storytelling, and sales. But managing influencers, from identification and...

• Report Healthcare And Pharma Marketers: Learn From DTCs Going Direct-To-Value

  DTCs' Novel Approaches To Convenience, Community, And Customization Capture Consumers' Attention

  January 22, 2020 | Ryan Skinner, Sarah Dawson

  Direct-to-consumer (DTC) disruption isn't confined to beauty or mattress brands; DTC startups are also emerging in the highly regulated healthcare and pharmaceutical industries, as empowered...

• Report Research Overview: Agile For Marketers, Q1 2020

  January 10, 2020 | Ryan Skinner, Sarah Dawson

  Today's customers want more, better, and faster; marketers' decades-old processes just aren't up to the task. Agile methodologies enable marketers to update how they work and — better — reassess...

• Report Predictions 2020: B2C Marketing

  Economic Uncertainty Forces B2C Marketers To Rethink Their Engagement Strategies

  October 29, 2019 | Tina Moffett, Sarah Dawson, Jim Nail

  Unpredictable economic times, regulatory pressures, and an impending US election will force brands to rethink their marketing strategies. In 2020, we predict that marketers will build on efforts to...

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  Webinar How To Apply Agile Methodology To Marketing

  July 22, 2019 | Ryan Skinner

  Applying Agile methodology to marketing isn’t about working faster. It’s about something far more important — a vastly improved approach to marketing’s purpose, learning,...

• Report How To Apply Agile Methodology To Marketing

  If You Implement Agile Right In Your Marketing Teams, You'll Go From Blind Faith In Strategy To Customer-Tested Decision Making

  July 11, 2019 | Ryan Skinner

  Applying Agile methodology to marketing isn't about working faster. It's about something far more important — a vastly improved approach to marketing's purpose, learning, and communication. The...

• Report Agile Methodology Embeds Customer Obsession In Marketing

  Intermediate Level: Process Practices For The Marketing Innovation Playbook

  July 1, 2019 | Ryan Skinner

  Once you've established customer-obsessed processes, you're ready to advance them using Agile methodologies. The forces that drove Agile into developer communities have hit marketers just as hard....

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  Webinar The Current State Of Content Marketing Platforms From A B2C And B2B Perspective

  June 17, 2019 | Ryan Skinner, Laura Ramos

  How are content marketing platforms (CMPs) addressing the needs of B2C and B2B marketers as their buyers’ content interests and needs continue to change? In this webinar, Principal Analyst...

• Report The Forrester Wave™: Content Marketing Platforms For B2B Marketers, Q2 2019

  The 10 Providers That Matter Most And How They Stack Up

  May 6, 2019 | Laura Ramos, Ryan Skinner

  In our 30-criterion evaluation of content marketing platform (CMP) providers for B2B marketers, we identified the 10 most significant ones — BrandMaker, Contently, Kapost, NewsCred, Percolate,...

• Report The Forrester Wave™: Content Marketing Platforms For B2C Marketers, Q2 2019

  The Nine Providers That Matter Most And How They Stack Up

  May 6, 2019 | Ryan Skinner

  In our 30-criterion evaluation of content marketing platforms (CMPs) for B2C providers, we identified the nine most significant ones — Bloomreach, Contently, NewsCred, Opal, Percolate,...

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  Webinar Your DTC Strategy Should Start With Direct-To-Value

  April 30, 2019 | Ryan Skinner

  Direct-to-consumer (DTC) companies are making a big splash as they draw customers in with slick creative campaigns and create or improve products based on direct customer feedback. The popularity...