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The Data Management Playbook For 2021
Your Business Is Only As Fast As Your Data
What you know — and how well you use that knowledge — fuels your competitiveness and growth. To keep up with empowered customers and nimble competitors, you must change how your firm provisions and...
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Report The Future Of Enterprise Marketing Technology
Vision: The Enterprise Marketing Technology Playbook
Enterprise B2C marketers have invested heavily in marketing technology (martech) to deliver contextually relevant customer engagement. But to stay ahead of the curve, firms need to rethink their...
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Webinar Marketing Innovation Requires A Moments-Based Ecosystem
June 3, 2020 | Rusty WarnerWhile customer expectations for value and relevance have changed, many organizations have failed to change their marketing approaches to meet — let alone exceed — those...