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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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DBPA Guides Digital Transformation Investments
February 16, 2021
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Report How To Build A Martech Reference Architecture For Banking
February 16, 2021 | Rusty WarnerMarketing technology (martech) ecosystems in the banking industry are more complex than those within other vertical sectors due to requisite enterprise integration, mandatory regulatory compliance,...
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Report Synergize Marketing Measurement Tools To Optimize Brand Strategy
The confusing landscape of measurement tools makes it difficult for marketers to measure what's working, plan their marketing strategy, and execute that strategy across relevant customer...
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