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• Report The Future Of Enterprise Marketing Technology

  Vision: The Enterprise Marketing Technology Playbook

  November 25, 2020 | Joe Stanhope, Rusty Warner

  Enterprise B2C marketers have invested heavily in marketing technology (martech) to deliver contextually relevant customer engagement. But to stay ahead of the curve, firms need to rethink their...

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  Webinar Marketing Innovation Requires A Moments-Based Ecosystem

  June 3, 2020 | Rusty Warner

  While customer expectations for value and relevance have changed, many organizations have failed to change their marketing approaches to meet — let alone exceed — those...

• Report Now Tech: Real-Time Interaction Management, Q2 2020

  Forrester's Overview Of 42 RTIM Providers

  April 30, 2020 | Rusty Warner

  You can use real-time interaction management (RTIM) to orchestrate contextually relevant customer experiences, address customer expectations for mutual value exchanges with your brand, and align...

• Report Synergize Marketing Measurement Tools To Optimize Brand Strategy

  March 2, 2020 | Rusty Warner, Tina Moffett, Stephanie Liu

  The confusing landscape of measurement tools makes it difficult for marketers to measure what's working, plan their marketing strategy, and execute that strategy across relevant customer...

• Report Enable Moments-Based Marketing With Enterprise Martech

  Executive Overview: The Enterprise Marketing Technology Playbook

  January 7, 2020 | Joe Stanhope, Rusty Warner

  Customer data and marketing technology (martech) are now essential to every marketing function. Yet B2C marketing professionals responsible for their firm's martech strategy often miss the...

• Report The Forrester Wave™: Cross-Channel Campaign Management (EMSS Modules), Q3 2019

  The Seven Providers That Matter Most And How They Stack Up

  September 25, 2019 | Rusty Warner

  In our 40-criterion evaluation of cross-channel campaign management (CCCM) providers that package their CCCM solutions as modules within larger enterprise marketing software suites (EMSSes), we...