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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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DBPA Guides Digital Transformation Investments
February 16, 2021
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Report How To Build A Martech Reference Architecture For Banking
February 16, 2021 | Rusty WarnerMarketing technology (martech) ecosystems in the banking industry are more complex than those within other vertical sectors due to requisite enterprise integration, mandatory regulatory compliance,...
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Report Now Tech: Real-Time Interaction Management, Q2 2020
Forrester's Overview Of 42 RTIM Providers
April 30, 2020 | Rusty WarnerYou can use real-time interaction management (RTIM) to orchestrate contextually relevant customer experiences, address customer expectations for mutual value exchanges with your brand, and align...