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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Report The Forrester Wave™: Marketing Resource Management, Q1 2020
The 12 Providers That Matter Most And How They Stack Up
In our 32-criterion evaluation of marketing resource management (MRM) providers, we identified the 12 most significant ones — Allocadia; Aprimo; BrandMaker; Contentserv; HCL Technologies;...
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Report Now Tech: Marketing Resource Management, Q4 2019
Forrester's Overview Of 32 Marketing Resource Management Providers
You can use marketing resource management (MRM) tools to manage content production processes, operate intuitive workflows for approvals and brand management, and gain visibility into marketing...