Search Results

• Report What You Need To Thrive In Autonomous Finance

  Companies Looking To Win Customers And Make Money With Autonomous Finance Offerings Will Need Distinct Capabilities And Competencies — And They'll Need To Own Certain IP

  April 12, 2021 | Peter Wannemacher

  Early in 2020, Forrester predicted a move away from financial products, with the onus to use them effectively on the customer. In their place, we see tools using algorithms and AI technologies to...

• Report The Forrester Digital Experience Review™: US Retail Mobile Apps, Q1 2021

  Best-In-Class Mobile Retail Experiences Serve The Tactical Shopper

  March 24, 2021 | Scott Compton, Angelina Gennis

  The 2021 Digital Experience Review™ of US mobile retail apps outlines the best practices for a range of mobile experiences, from shopping features and functionality to list building and sharing...

• Report The State Of Chat In Retail, 2021

  Consumers Use Chat For Customer Support, Including Prepurchase Support, But Not For Commerce

  March 23, 2021 | Julie Ask, Nicole Murgia

  As consumers increasingly opt to engage with retailers and brands via chat, firms must ensure that customer experiences are efficient, effective, and effortless. Digital business pros have used...

• Report Digital Store Analytics Tech For The New Normal

  Performance Management: The Digital Store Playbook

  February 19, 2021 | James McCormick, Scott Compton

  A new crop of emerging technologies, and the solutions they power, will unleash a new cycle of rising expectations from buyers and employees, as well as changing behaviors and disruption. This...

• Report The Retail E-Commerce Metrics That Matter

  Performance Management: The Retail E-Commerce Playbook

  January 25, 2021 | Sucharita Kodali

  To achieve key business goals such as increasing retail sales, digital business retail executives need to ensure that they have the right metrics in place. These metrics should track customers' use...

• Report Speak The Same Language To Harmonize Martech And Digital Experience Initiatives

  Aligning Creatives And Techies Starts By Defining Joint Missions

  March 23, 2020 | Allen Bonde

  With an ever-growing mix of media types and channels, marketing and tech teams must collaborate to deliver high-impact, scalable digital experiences to their shared customers. Aligning around a...

• Report The Forrester Tech Tide™: Digital Patient Engagement, Q1 2020

  Twenty Technologies That Underpin Digital Patient Engagement

  March 11, 2020 | Arielle Trzcinski, Annalise Clayton

  Digital patient engagement is imperative to firms' ability to win, serve, and retain their customers. In efforts to improve this, healthcare organizations are evaluating, implementing, and...

• Report Forrester Infographic: Optimize Your Digital Front Door Strategy To Enhance The Care Journey

  February 26, 2020 | Arielle Trzcinski, Annalise Clayton

  Healthcare organizations (HCOs) invest heavily in the digital front door but fail to engage customers digitally. There's a disconnect between what customers want and need and what HCOs deliver,...

• Report Now Tech: B2B Commerce Suites, Q1 2020

  Tools And Technology: The B2B eCommerce Playbook

  February 6, 2020 | Joe Cicman

  You can use B2B commerce suites to digitize buying and selling processes, provide convenient engagement for customers, and uncover valuable customer insights to personalize the buying experience....

• Report Q&A: How Digital Consumer Lenders Are Disrupting Finance In India

  Digital Consumer Lenders Are Expanding The Market To Serve New Borrowers And Drive Growth

  January 22, 2020 | Arnav Gupta, Sanjeev Kumar

  In India, startups are using digital technology to improve consumer lending; they offer quick loans to borrowers with no credit history by using alternative data sources, continuously honing their...

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  Webinar Healthcare Predictions 2020: Survive And Thrive Amid Innovation And Regulation

  December 10, 2019 | Jeff Becker, Annalise Clayton, Caleb Ewald

  Viewers should join this webinar to gain a clear understanding of the expected innovation and legislation facing the US healthcare industry in 2020. Virtual care growth will support a broader and...

• Report The Top Emerging Technology Investments In Insurance In 2020

  December 2, 2019 | Ellen Carney

  Forrester interviewed more than 30 insurance business and technology decision makers to learn their tech investment priorities for 2020. This report provides insurance digital strategy...

• Report Predictions 2020: Healthcare

  Election-Year Rhetoric, Regulatory Uncertainty, And Virtual Care Will Shape The Year Ahead For Healthcare Organizations

  November 5, 2019 | Jeff Becker, Arielle Trzcinski, Caleb Ewald

  2020 will bring legislative turmoil as the Affordable Care Act (ACA) returns to the US Supreme Court and election-year rhetoric thrusts Medicare for All and healthcare job growth onto center stage....

• Report There's No Personalization Without Content Intelligence

  Brands Must Go Beyond Understanding Their Customers — They Must Understand Their Content Assets Too

  October 25, 2019 | Nick Barber, Brendan Witcher

  Customers demand personalized experiences across all touchpoints. To meet these rising expectations, companies use customer data and create more and more content — initiatives that often misfire as...

• Report Evolve Retail Metrics To Measure Omnichannel Performance Effectively

  Use Metrics That Spark Action And Shine A Light On Long-Term Business Health

  September 16, 2019 | Michelle Beeson, Brandon Purcell

  Metrics are a crucial guide for the entire organization about your company's omnichannel progress and what it means to your customer. Most retailer performance dashboards include touchpoint-focused...

• Report The State Of The Digital Store

  Digital Technologies Are Challenging The Old Paradigm Of Retail

  May 9, 2019 | Sucharita Kodali, Claudia Tajima

  The face of retail continues to change. In-store digital testing and learning is well underway, and digital business leaders have the technical know-how and an increasingly cross-functional view to...