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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report The State Of Digital Transformation In Japan

    Firms Are Accelerating Their Transformation With The Help Of Service Providers
    December 23, 2020 | Achim Granzen, Frederic Giron

    The "2025 digital cliff" is rapidly approaching, and some Japanese firms are accelerating their digital transformation efforts companywide. These firms harness digital assets and ecosystems to...

  • Report The State Of Automation In Indonesia

    Indonesian Firms Are Adopting Automation For Customer-Facing Processes, But Challenges Remain
    December 22, 2020 | Achim Granzen, Frederic Giron

    Adaptiveness and customer experience (CX) improvements are key business priorities for firms in Indonesia in 2021, and automation will be a key enabler of these objectives. For 2021, Indonesian...

  • Report The State Of Cloud In Malaysia

    Malaysian Firms Are Adopting Cloud On Multiple Fronts
    December 21, 2020 | Achim Granzen, Frederic Giron

    Malaysian firms see cloud computing as a key infrastructure priority for their organizations in 2021. Adoption drivers include cost-cutting, access to innovative services, and application and...

  • Report The State Of Cloud In Japan

    Japanese Firms Need Help Refining Their Cloud Migration Plans
    December 17, 2020 | Achim Granzen, Frederic Giron

    Japan is a rapidly maturing market for cloud computing. Software-as-a-service (SaaS) has been successful over the past few years, and now more Japanese firms are considering cloud for their IT...

  • Forum Summit Asia Pacific

    The must-attend event for B2B & B2C marketing and CX leaders
    September 1, 2020 | Live Virtual Experience | Frederic Giron

    The combined power of Forrester and SiriusDecisions has unleashed a new energy into the products and services available to both the B2B and B2C community. By harnessing this energy, we are bringing...

  • Report Case Study: Haier Builds An Adaptive Enterprise

    How A Global Manufacturer Delivers Future-Focused Customer Obsession
    June 12, 2020 | Guannan Lu, Danny Mu, Frederic Giron

    Customer-obsessed firms are winning today — but applying the methods that put them in this position doesn't assure their future success. To increase their chances of success, firms must embrace an...