Search Results

• Webinar Marketing Measurement: Better ROI Today, Deeper Insight Tomorrow

  Tuesday, February 9, 2021, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Tina Moffett, Jim Nail

  Statistical analytic techniques used for marketing performance measurement give marketers the confidence to be more accountable for the ROI of their spending. Unified marketing measurement is...

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  Webinar Empowered Consumers Go Green

  December 14, 2020 | Anjali Lai, Salvatore Schiano

  Conversations about the climate have ebbed and flowed for decades, yet 2020 marks a turning point where the combination of escalating climate hazards, a global pandemic, and a newfound consumer...

• Report US Tech Market Outlook For 2021: After The Election

  How Politics, The Pandemic, And The Economy Will Shape Industry Tech Budgets

  December 3, 2020 | Andrew Bartels

  The pandemic continues, and we'll feel its ongoing impacts throughout 2021. In this report, we provide our projections by industry for tech spending and the split of tech budgets between new...

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  Webinar Retail Predictions 2021

  November 13, 2020 | Fiona Swerdlow, Sucharita Kodali, Brendan Witcher

  As they navigate the next wave(s) of the global COVID-19 pandemic in 2021, retailers, brand manufacturers, and ecosystem players (such as mall operators) will determine whether they are in...

• Forum Technology & Innovation Global

  Adapt To Win

  November 4, 2020 | Live Virtual Experience | Liz Herbert, Matthew Guarini, Brian Hopkins

  In today’s business environment, change is constant. Technology, customer expectations, workforce issues, and economic factors are continually evolving. To thrive in this environment,...

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  Webinar B2C Marketing Predictions 2021

  The Five Predictions B2C Marketers Must Have On Their Radar For 2021

  November 2, 2020 | Stephanie Liu, David Novitzky

  2020 was a challenging year for B2C marketers, who faced a pandemic and data limitations. As marketers turn their attention to 2021, Forrester has 5 predictions on why marketers will shift to...

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  Webinar Where The Grocery Industry Goes Next: Digital Transformation And Store Operations (Part 1 of 2)

  October 23, 2020 | Fiona Swerdlow, Sucharita Kodali, Emily Pfeiffer

  Forrester’s analysts present a series of overviews, panels, and discussions on the solutions, tactics, and technologies shaping the grocery industry, both in stores and online. This webinar...

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  Webinar Where The Grocery Industry Goes Next: Marketing And E-Commerce (Part 2 of 2)

  October 23, 2020 | Fiona Swerdlow, Sucharita Kodali, Xiaofeng Wang

  Forrester’s analysts present a series of overviews, panels, and discussions on the solutions, tactics, and technologies shaping the grocery industry, both in stores and online. This webinar...

• Forum Security & Risk Global

  Leading the Way

  September 22, 2020 | Live Virtual Experience | Laura Koetzle, Stephanie Balaouras, Heidi Shey

  As attackers get more sophisticated and new technologies emerge, the strategies to protect your organization’s valuable data must also evolve. Attend Security & Risk to learn about...

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  Webinar Why Should Brands Value Sustainability?

  September 9, 2020 | Michelle Beeson

  Consumers continue to consider sustainability values in their decisions to buy from brands and retailers. In this webinar, we consider where consumer attitudes stand, particularly during the...

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  Webinar Follow The Food Industry’s Recipe For Insights-Driven Transformation

  September 9, 2020 | Jennifer Belissent, PhD

  Shifting consumer preferences, climate change, overproduction, and unsustainable levels of waste add up to a food system ripe for radical transformation. Leaders at firms in every stage of food...

• Forum Summit Asia Pacific

  The must-attend event for B2B & B2C marketing and CX leaders

  September 1, 2020 | Live Virtual Experience | Frederic Giron

  The combined power of Forrester and SiriusDecisions has unleashed a new energy into the products and services available to both the B2B and B2C community. By harnessing this energy, we are bringing...

• Report An Illustrated Guide To Collecting Zero-Party Data

  Use Microexperiences To Quickly And Easily Collect Rich Customer Attributes

  August 20, 2020 | Stephanie Liu

  Zero-party data (ZPD), or data that a consumer proactively and intentionally shares about herself, has always been a valuable source of customer insight. B2C marketers today are building a variety...

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  Webinar Move At The Speed Of The Customer With AI-Enabled Consumer Intelligence Solutions

  June 9, 2020 | Cinny Little

  Customer insights and market research professionals must keep up with fast-moving customers. That requires understanding people's attitudes and emotions as well as their behavior — what...

• Report New Tech: Influencer Marketing Solutions, Q2 2020

  Forrester's Landscape Overview Of 47 Providers

  May 11, 2020 | Ryan Skinner

  Today, most marketing organizations use influencers — often hundreds of them — to drive product awareness, brand storytelling, and sales. But managing influencers, from identification and...

• Report Three Requirements Every CPG Marketer Needs To Select A Marketing Measurement Vendor

  May 6, 2020 | Tina Moffett

  The indirect and highly competitive nature of consumer packaged goods (CPG) and fast-moving consumer goods (FMCG) businesses means B2C marketers in those industries face unique challenges with...

• Forum CX Sydney

  The Time Is Now: Lead With Experience

  April 30, 2020 | Virtual Event | Michael Barnes

  CX and marketing exist to win, serve, and retain customers. But silos and miscommunication keep this power duo from reaching their full potential. For this reason, we’ve made collaboration...

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  Webinar Brands And DTC: What Are Brands Doing To Cultivate A Direct-To-Consumer Relationship?

  March 18, 2020 | Michelle Beeson

  Should all brands sell directly to customers online? How should brands work with marketplaces? What does all this mean for existing retail partner and distributor relationships? The sales...

• Report Lessons In Customer Acquisition: Learn From DTC Disruptors' Awareness Strategies

  DTCs Move Customers Quickly From Discover To Buy

  February 28, 2020 | Ryan Skinner, Sarah Dawson

  Direct-to-consumer (DTC) disruptor brands are growth engines, capturing the imaginations of a new generation of consumers, creating new markets, and opening the M&A wallets of much larger...

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  Webinar How To Be A Loyalty Company

  February 13, 2020 | Emily Collins

  B2C marketers understand that earning customer loyalty requires more than just offering a loyalty program. Any interaction a customer has with a brand has the potential to impact their loyalty. But...

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  Webinar Select The Right Marketing Measurement Vendor Using The Forrester Wave™

  January 29, 2020 | Tina Moffett, Jim Nail

  Data-driven marketing builds a fact-based marketing strategy. Marketers need the right measurement vendor to wrangle the messy interactions across journeys and use solutions to enable data-driven...

• Report Spend On Marketing Performance Measurement Doubles By 2024

  Landscape: The Marketing Measurement And Insights Playbook

  January 23, 2020 | Jim Nail

  Marketing performance measurement is becoming increasingly data-driven, applying sophisticated statistical analytic approaches to link marketing to revenue. Against a background of firms embracing...

• Forum CX Europe 2019

  Change The Game: Leading Radical CX Innovation

  November 14, 2019 | Joana de Quintanilha

  First, the good news. Customer experience (CX) leaders have successfully elevated and transformed the practice of CX over the past decade. We’ve become more professional, more analytical, and...

• Report New Tech: Smart Packaging, Q4 2019

  Forrester's Landscape Overview Of 22 Providers

  October 22, 2019 | George Lawrie

  Maturing smart packaging technologies from digital watermarks to intelligent inks stand ready to power a new generation of applications that drive autonomous supply chains and direct-to-consumer...

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  Webinar Protecting Your Brand On The Rogue Web: E-Control Is Essential

  September 4, 2019 | Sucharita Kodali

  The internet has enabled broad availability of goods and services, but that benefit has become a double-edged sword as brands have grappled with counterfeits, gray market goods, IP violations, and...