Search Results

• Report Geopolitical Disruption Demands Local Trust

  CMOs At Global Brands Must Pivot To Truly Multilocal Operations

  February 11, 2021 | Thomas Husson

  Even before COVID-19, significant economic, political, and tech trends were fragmenting the global order. The pandemic's economic and social crises and associated geopolitical shifts will drive...

• Report China Tech Market Outlook, 2021 To 2022

  China Is Building Technology Engines To Accelerate Out Of The Crisis In 2021

  January 14, 2021 | Charlie Dai

  The Chinese government has revised its national strategy in the face of the global pandemic and economic crisis. To accelerate this process, more organizations will implement future-fit...

• Report Q&A: Decoding China's New Infrastructure Initiative

  China Aims To Accelerate Its Own Digital Transformation

  January 12, 2021 | Danny Mu

  At the 2020 National People's Congress, China's central government emphasized the importance of "New Infrastructure" as a key driver of economic growth and global technology leadership. What is New...

• Report Forrester Infographic: Understanding Today’s Chinese Investors

  January 7, 2021 | Meng Liu, Vijay Raghavan

  Wealth management firms commonly segment their clients by investable assets. But this is not enough to help these firms decide on new products and services or optimize customer engagement models....

• Report Forrester Infographic: Financial Well-Being Is The Key To Loyalty For Chinese Banks

  December 28, 2020 | Meng Liu, Arnav Gupta

  Customer loyalty and retention have traditionally been a challenge for incumbent banks. Recent Forrester Analytics Consumer Technographics data reveals the reasons behind customer churn and the...

• Survey Business Technographics® Software Survey, 2020

  December 14, 2020

  Survey Topics Priorities and structure Software strategy General software questions Application portfolio Packaged software — adoption and vendors Software as a service (SaaS) Platform as a...

• Report Forrester Infographic: Chinese Lenders Must Learn From Digital Lenders To Stay Relevant

  December 9, 2020 | Meng Liu, Arnav Gupta

  Recent Forrester Analytics Consumer Technographics® data reveals that digital lenders have gained significant mindshare among Chinese borrowers and often delighted customers with their service...

• Survey Business Technographics® Business And Technology Services Survey, 2020

  November 23, 2020

  Survey Topics Priorities Use cases of third-party services Vendor selection and selection criteria Vendors and strategic partnerships Digital transformation Budget and spending Digital business...

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  Webinar Where The Grocery Industry Goes Next: Marketing And E-Commerce (Part 2 of 2)

  October 23, 2020 | Fiona Swerdlow, Sucharita Kodali, Xiaofeng Wang

  Forrester’s analysts present a series of overviews, panels, and discussions on the solutions, tactics, and technologies shaping the grocery industry, both in stores and online. This webinar...

• Survey Business Technographics® Infrastructure Survey, 2020

  October 19, 2020

  Survey Topics Priorities Organizational information IT and digital operations Infrastructure initiatives Sourcing strategy Cloud Public cloud Hosted private cloud Internal private cloud Hybrid...

• Survey Business Technographics® Security Survey, 2020

  October 19, 2020

  Survey Topics Priorities and org structure Cybersecurity and privacy maturity assessment General security questions Technology risk and policy Sourcing strategy Governance, risk, and...

• Survey Business Technographics® Marketing Survey, 2020

  August 31, 2020

  Survey Topics Organizational information — priorities and challenges Organizational information — structure Budget detail Demand management Content marketing Marketing...

• Survey Business Technographics® Workforce Survey, 2020

  August 24, 2020

  SURVEY TOPICS   Device usage Device inventory App usage Device preferences Device ownership and bring your own (BYO) App inventory App ownership App attitudes Mobile wireless...

• Report Now Tech: Predictive Analytics And Machine Learning In China, Q3 2020

  Forrester's Overview Of 35 PAML Providers

  July 24, 2020 | Danny Mu, Charlie Dai

  You can use predictive analytics and machine learning (PAML) solutions in China to automate machine learning model development, free data scientists from tedious tasks, and ensure model...

• Survey Business Technographics® Mobility Survey, 2020

  July 20, 2020

  Survey Topics Purchase source General priorities Technical implications Mobile technical strategy Mobile apps Custom mobile app development Mobile management 5G networks Edge...

• Report The Chinese RPA Market Is Coming of Age

  Key Trends In Robotic Process Automation In China

  July 16, 2020 | Guannan Lu

  Robotic process automation (RPA) adoption by firms in China has gained significant momentum over the past 18 months. Product and service offerings are maturing, and the increasingly diverse market...

• Survey Business Technographics® Data And Analytics Survey, 2020

  June 22, 2020

  Survey Topics Priorities and structure Insights-driven business maturity assessment Data, data management, and analytics Artificial intelligence Automation Cloud Internet of things (IoT) and...

• Report Twenty-Five Ways Governments Innovated To Support Their Customers During The Pandemic

  Public-Sector Organizations Cook Up New Ways To Work With And Support Individuals And Businesses

  June 19, 2020 | Judy Weader, Rick Parrish

  Experience improvement should happen all the time — even more so when a pandemic makes business as usual impossible. Across the globe, governments at all levels are rethinking how they can support...

• Report Now Tech: Public Cloud Development Platforms In China, Q2 2020

  Forrester's Overview Of 28 Public Cloud Development Platform Providers In China

  June 18, 2020 | Charlie Dai, Danny Mu

  You can use public cloud development platforms to build the technology foundations of an adaptive enterprise and simplify digital operations, modernize business applications, and facilitate...

• Report Case Study: Haier Builds An Adaptive Enterprise

  How A Global Manufacturer Delivers Future-Focused Customer Obsession

  June 12, 2020 | Guannan Lu, Danny Mu, Frederic Giron

  Customer-obsessed firms are winning today — but applying the methods that put them in this position doesn't assure their future success. To increase their chances of success, firms must embrace an...

• Survey Business Technographics® Priorities And Journey COVID-19 Recontact Survey, 2020

  June 8, 2020

  Survey Topics Business priorities IT priorities Technology priorities Budget questions Vehicle and channel shifts Business continuity plans Workforce and technology implications Digital...

• Report China Shopper Insights And The Impact Of COVID-19

  May 29, 2020 | Satish Meena, Xiaofeng Wang

  COVID-19 has had a dramatic impact on the global retail business. China took the first hit, seeing $328 billion consumer goods sales ebb away in Q1 2020. Chinese consumers, including those in older...

• Report Now Tech: AI Chips In China, Q2 2020

  Forrester's Overview Of 24 AI Chip Providers In China

  April 29, 2020 | Charlie Dai, Danny Mu

  You can use AI chips to accelerate AI model training, boost model inferencing, and power AI cloud and AI systems to facilitate business transformation. But to realize these benefits, you'll first...

• Survey Business Technographics® Networks And Telecom Survey, 2020

  April 27, 2020

  SURVEY TOPICS General networking and priorities Software-defined networks (SDNs) Managed services Purchase sources Unified communications Contact centers Wide area networks (WANs) Internet of...

• Report Customer Experience Trends In China, 2020

  How COVID-19 Affects Customer Expectations In China

  April 21, 2020 | Meng Liu

  Chinese enterprises in general and digital businesses in particular have been innovating and raising the bar for customer experience (CX) both within and beyond the country, including during the...