Search Results

• Report New Tech: Zero Trust Network Access, Q2 2021

  Forrester's Landscape Overview Of 34 Providers

  April 19, 2021 | David Holmes

  Zero Trust network access (ZTNA) is the signature security technology of the pandemic. While modestly unchaining users from their antiquated VPN technology, it has inspired organizations to...

• Report Enterprise Blockchain Business Scenarios In Action In China: Healthcare

  April 15, 2021 | Charlie Dai

  China's "new infrastructure" national initiative makes blockchain an integral part of the digital infrastructure. Aggressive investments in digital transformation by the government, enterprises,...

• Report Brands: Gauge The Size Of Your Digital Commerce Prize

  Assessing The Digital Commerce Opportunity For B2C Branded Manufacturers

  April 9, 2021 | Michelle Beeson

  Consumer-facing brands need digital commerce, but their opportunities aren't equal. Some brands' digital commerce strategy will prioritize direct-to-consumer sales across their own digital...

• Report Manufacturing Business Model Innovation Begins With The Customer

  Chinese Manufacturers Embrace The C2M Model To Achieve Customer Obsession

  April 1, 2021 | Danny Mu, Guannan Lu

  Manufacturing firms must transform their linear R&D and marketing-driven manufacturing models to become customer-obsessed. New customer-to-manufacturer (C2M) business models have been gaining...

• Report Now Tech: Data Masking, Q1 2021

  Forrester's Overview Of 18 Data Masking Providers

  March 29, 2021 | Heidi Shey, Noel Yuhanna

  You can use data masking to protect sensitive data by obfuscation, become significantly more productive, and support various compliance mandates. But to realize these benefits, you'll first have to...

• Report Enterprise Blockchain Business Scenarios In Action In China: Banking

  March 23, 2021 | Charlie Dai

  Blockchain is catalyzing a long-term shift of trust in distributed business environments globally. China’s "new infrastructure" national initiative makes blockchain an integral part of the digital...

• Report Enterprise Blockchain Business Scenarios In Action In China: Insurance

  March 19, 2021 | Charlie Dai

  Blockchain is catalyzing a long-term shift of trust in distributed business environments globally. China’s "new infrastructure" national initiative makes blockchain an integral part of the digital...

• Survey Forrester Analytics Business Technographics® Priorities And Journey Survey, 2021

  March 15, 2021

  Survey Topics Technology involvement Budget questions Technology breakout Change in technology spending Priorities and priority actions IT and technology priorities Industry-specific...

• Report Geopolitical Disruption Demands Local Trust

  CMOs At Global Brands Must Pivot To Truly Multilocal Operations

  February 11, 2021 | Thomas Husson

  Even before COVID-19, significant economic, political, and tech trends were fragmenting the global order. The pandemic's economic and social crises and associated geopolitical shifts will drive...

• Report China Tech Market Outlook, 2021 To 2022

  China Is Building Technology Engines To Accelerate Out Of The Crisis In 2021

  January 14, 2021 | Charlie Dai

  The Chinese government has revised its national strategy in the face of the global pandemic and economic crisis. To accelerate this process, more organizations will implement future-fit...

• Report Q&A: Decoding China's New Infrastructure Initiative

  China Aims To Accelerate Its Own Digital Transformation

  January 12, 2021 | Danny Mu

  At the 2020 National People's Congress, China's central government emphasized the importance of "New Infrastructure" as a key driver of economic growth and global technology leadership. What is New...

• Report Forrester Infographic: Understanding Today’s Chinese Investors

  January 7, 2021 | Meng Liu, Vijay Raghavan

  Wealth management firms commonly segment their clients by investable assets. But this is not enough to help these firms decide on new products and services or optimize customer engagement models....

• Report Forrester Infographic: Financial Well-Being Is The Key To Loyalty For Chinese Banks

  December 28, 2020 | Meng Liu, Arnav Gupta

  Customer loyalty and retention have traditionally been a challenge for incumbent banks. Recent Forrester Analytics Consumer Technographics data reveals the reasons behind customer churn and the...

• Survey Business Technographics® Software Survey, 2020

  December 14, 2020

  Survey Topics Priorities and structure Software strategy General software questions Application portfolio Packaged software — adoption and vendors Software as a service (SaaS) Platform as a...

• Report Forrester Infographic: Chinese Lenders Must Learn From Digital Lenders To Stay Relevant

  December 9, 2020 | Meng Liu, Arnav Gupta

  Recent Forrester Analytics Consumer Technographics® data reveals that digital lenders have gained significant mindshare among Chinese borrowers and often delighted customers with their service...

• Survey Business Technographics® Business And Technology Services Survey, 2020

  November 23, 2020

  Survey Topics Priorities Use cases of third-party services Vendor selection and selection criteria Vendors and strategic partnerships Digital transformation Budget and spending Digital business...

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  Webinar Where The Grocery Industry Goes Next: Marketing And E-Commerce (Part 2 of 2)

  October 23, 2020 | Fiona Swerdlow, Sucharita Kodali, Xiaofeng Wang

  Forrester’s analysts present a series of overviews, panels, and discussions on the solutions, tactics, and technologies shaping the grocery industry, both in stores and online. This webinar...

• Survey Business Technographics® Infrastructure Survey, 2020

  October 19, 2020

  Survey Topics Priorities Organizational information IT and digital operations Infrastructure initiatives Sourcing strategy Cloud Public cloud Hosted private cloud Internal private cloud Hybrid...

• Survey Business Technographics® Security Survey, 2020

  October 19, 2020

  Survey Topics Priorities and org structure Cybersecurity and privacy maturity assessment General security questions Technology risk and policy Sourcing strategy Governance, risk, and...

• Survey Business Technographics® Marketing Survey, 2020

  August 31, 2020

  Survey Topics Organizational information — priorities and challenges Organizational information — structure Budget detail Demand management Content marketing Marketing...

• Survey Business Technographics® Workforce Survey, 2020

  August 24, 2020

  SURVEY TOPICS   Device usage Device inventory App usage Device preferences Device ownership and bring your own (BYO) App inventory App ownership App attitudes Mobile wireless...

• Report Now Tech: Predictive Analytics And Machine Learning In China, Q3 2020

  Forrester's Overview Of 35 PAML Providers

  July 24, 2020 | Danny Mu, Charlie Dai

  You can use predictive analytics and machine learning (PAML) solutions in China to automate machine learning model development, free data scientists from tedious tasks, and ensure model...

• Survey Business Technographics® Mobility Survey, 2020

  July 20, 2020

  Survey Topics Purchase source General priorities Technical implications Mobile technical strategy Mobile apps Custom mobile app development Mobile management 5G networks Edge...

• Report The Chinese RPA Market Is Coming of Age

  Key Trends In Robotic Process Automation In China

  July 16, 2020 | Guannan Lu

  Robotic process automation (RPA) adoption by firms in China has gained significant momentum over the past 18 months. Product and service offerings are maturing, and the increasingly diverse market...

• Survey Business Technographics® Data And Analytics Survey, 2020

  June 22, 2020

  Survey Topics Priorities and structure Insights-driven business maturity assessment Data, data management, and analytics Artificial intelligence Automation Cloud Internet of things (IoT) and...