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• Report Geopolitical Disruption Demands Local Trust

  CMOs At Global Brands Must Pivot To Truly Multilocal Operations

  February 11, 2021 | Thomas Husson

  Even before COVID-19, significant economic, political, and tech trends were fragmenting the global order. The pandemic's economic and social crises and associated geopolitical shifts will drive...

• Report Twenty-Five Ways Governments Innovated To Support Their Customers During The Pandemic

  Public-Sector Organizations Cook Up New Ways To Work With And Support Individuals And Businesses

  June 19, 2020 | Judy Weader, Rick Parrish

  Experience improvement should happen all the time — even more so when a pandemic makes business as usual impossible. Across the globe, governments at all levels are rethinking how they can support...

• Report Case Study: Haier Builds An Adaptive Enterprise

  How A Global Manufacturer Delivers Future-Focused Customer Obsession

  June 12, 2020 | Guannan Lu, Danny Mu, Frederic Giron

  Customer-obsessed firms are winning today — but applying the methods that put them in this position doesn't assure their future success. To increase their chances of success, firms must embrace an...

• Report Customer Experience Trends In China, 2020

  How COVID-19 Affects Customer Expectations In China

  April 21, 2020 | Meng Liu

  Chinese enterprises in general and digital businesses in particular have been innovating and raising the bar for customer experience (CX) both within and beyond the country, including during the...

• Report Computer Vision Supports Retailers' Digital Transformation

  How Four Retailers In China Deliver Business And Customer Value With AI

  March 27, 2020 | Guannan Lu, Charlie Dai

  Retailers must digitally transform to catch up with fast-changing customer expectations and fend off increasingly aggressive digital competitors. As part of these transformation efforts, retailers...

• Report The Forrester New Wave™: Computer Vision Public Cloud Platforms In China, Q4 2019

  The Seven Providers That Matter Most And How They Stack Up

  November 14, 2019 | Charlie Dai, Danny Mu

  In Forrester's evaluation of the emerging market for computer vision (CV) public cloud platforms, we identified the seven most significant providers in the category — Alibaba Cloud, Baidu AI Cloud,...

• Report Case Study: How WeBank Became The World's Leading Digital Bank

  Tencent-Backed WeBank Is Driving Financial Inclusion At Scale In China

  October 24, 2019 | Meng Liu, Aurelie L'Hostis

  Financial inclusion is a billion-customer-plus opportunity that many traditional banks neglect or fail to grasp. WeBank leveraged Tencent's digital ecosystem and emerging technology capabilities to...

• Report Blockchain Is Enabling Digital Ecosystems In Asia Pacific

  A Deep Dive Into Four Blockchain Business Cases In Asia Pacific

  September 26, 2019 | Charlie Dai

  While blockchain solutions are maturing, most business and technology decision makers are unclear as to how blockchain can deliver actual business value to their organization. To help enterprise...

• Report New Tech: Enterprise Computer Vision Software In China, Q3 2019

  Forrester's Landscape Overview Of 33 Providers Of Enterprise Computer Vision Software For Artificial Intelligence In China

  September 12, 2019 | Charlie Dai

  Computer vision (CV) is key to digital business, and the development of AI has become a national strategy in China. Computer vision is one of the hottest AI technology domains in the Chinese...

• Report What's Really Going On In China: Quantum Computing

  China Is Making Substantial Progress On The Long Journey Toward Quantum Computing

  April 15, 2019 | Charlie Dai

  In 2018, quantum computing began to emerge as a commercial market — one with enormous long-term potential. Organizations in China have joined their global peers in driving the technical evolution...