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The Brand Experience Playbook For 2021
Create A Customer-Obsessed Brand Experience
In the age of the customer, CMOs have a steep hill to climb in building their brands with distracted, empowered customers. In this new era, CMOs must shift from a company-centric approach of...
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Report Transformation Goes Pragmatic
Key Takeaways From Forrester's Singapore And Hong Kong Predictions 2019 Events
Forrester's Predictions 2019 events in Singapore and Hong Kong highlighted the major trends, opportunities, and challenges that companies will face and must address in 2019. This report outlines...
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Report Chatbots Are Transforming Marketing
Use Chatbots To Help Customers Discover, Explore, And Engage With Your Brands
May 24, 2017 | Xiaofeng WangMarketers' interest in chatbots is growing rapidly, and many plan to launch a branded chatbot in 2017. Success will hinge on marketers' ability to define a clear purpose for the chatbot and set...
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