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  Webinar Digital Experience Is Part Of Your Job

  December 10, 2020 | Rich Lane

  Digital experience monitoring (DEM) is key to understanding how digital users are interacting with your services. Business users own the digital experience (DX) strategy, but they're beholden to...

• Report Digital Experience Is Part Of Your Job

  Monitoring Pros Must Help Deliver Great DX With A Strong Digital Experience Monitoring Strategy

  August 3, 2020 | Rich Lane

  Digital experience monitoring (DEM) is key to understanding how digital users are interacting with your services. Business users own the digital experience (DX) strategy, but they're beholden to...

• Report Use Adaptive Intelligence To Power Next-Generation Customer Relationships

  Outside-In Customer Insights Future-Proof Your Marketing Strategy

  July 30, 2020 | Fatemeh Khatibloo, James Staten

  CMOs who want to better understand their customers, market, and competitive landscape can't afford to limit their insights to their first-party data alone. They must instead collect and base their...

• Report The Forrester Wave™: Healthcare CRM Providers, Q1 2020

  The Seven Providers That Matter Most And How They Stack Up

  March 12, 2020 | Arielle Trzcinski, Kate Leggett

  In our 31-criterion evaluation of healthcare CRM providers, we identified the seven most significant ones — Creatio, Healthgrades, Microsoft, Pegasystems, Salesforce, SugarCRM, and Welltok — and...

• Report Case Study: Singapore Airlines Lands Operational Excellence With Systems Of Insight

  A Leading Airline Pragmatically Combined Data And Analytics For Real-Time Intelligent Airline Operations

  March 11, 2020 | Danny Mu, Frederic Giron

  Despite extensive computerization, airline operations command centers still deal with siloed data and manual processes that create latency, resulting in a poor customer experience (CX) and...

• Report Data Literacy: What Is It, And Why Do Executive Teams Need To Care?

  Leveraging Data To Achieve Maximum Business Benefit Requires More Than Technology Tools

  February 14, 2020 | Martha Bennett

  Insights-driven organizations require the capacity to produce and analyze context-relevant data to make the right decisions at the right times. However, the access to and quality of data alone is...

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  Webinar Healthcare Predictions 2020: Survive And Thrive Amid Innovation And Regulation

  December 10, 2019 | Jeff Becker, Annalise Clayton, Caleb Ewald

  Viewers should join this webinar to gain a clear understanding of the expected innovation and legislation facing the US healthcare industry in 2020. Virtual care growth will support a broader and...

• Report Predictions 2020: The Internet Of Things

  IoT Will Propel Smart Displays, 5G, Product Ransomware Attacks, Supply Chains, And New Business Models

  November 1, 2019 | Frank Gillett, Michele Pelino, Paul Miller

  This report shares Forrester's five 2020 predictions to help CIOs and their business counterparts tackle the rapidly changing internet-of-things (IoT) landscape to deliver and enable connected...

• Report The Top Trends For Healthcare Providers In 2019

  March 6, 2019 | Arielle Trzcinski, Jeff Becker, Annalise Clayton

  2019 marks a year of transition for healthcare delivery as a bevy of market forces will catalyze change. Providers are under threat from new entrants and disruptors, being pushed to take on more...