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• Report Digital Experience Is Part Of Your Job

  Monitoring Pros Must Help Deliver Great DX With A Strong Digital Experience Monitoring Strategy

  August 3, 2020 | Rich Lane

  Digital experience monitoring (DEM) is key to understanding how digital users are interacting with your services. Business users own the digital experience (DX) strategy, but they're beholden to...

• Report Use Adaptive Intelligence To Power Next-Generation Customer Relationships

  Outside-In Customer Insights Future-Proof Your Marketing Strategy

  July 30, 2020 | Fatemeh Khatibloo, James Staten

  CMOs who want to better understand their customers, market, and competitive landscape can't afford to limit their insights to their first-party data alone. They must instead collect and base their...

• Report Case Study: Singapore Airlines Lands Operational Excellence With Systems Of Insight

  A Leading Airline Pragmatically Combined Data And Analytics For Real-Time Intelligent Airline Operations

  March 11, 2020 | Danny Mu, Frederic Giron

  Despite extensive computerization, airline operations command centers still deal with siloed data and manual processes that create latency, resulting in a poor customer experience (CX) and...

• Report Data Literacy: What Is It, And Why Do Executive Teams Need To Care?

  Leveraging Data To Achieve Maximum Business Benefit Requires More Than Technology Tools

  February 14, 2020 | Martha Bennett

  Insights-driven organizations require the capacity to produce and analyze context-relevant data to make the right decisions at the right times. However, the access to and quality of data alone is...

• Report Predictions 2020: The Internet Of Things

  IoT Will Propel Smart Displays, 5G, Product Ransomware Attacks, Supply Chains, And New Business Models

  November 1, 2019 | Frank Gillett, Michele Pelino, Paul Miller

  This report shares Forrester's five 2020 predictions to help CIOs and their business counterparts tackle the rapidly changing internet-of-things (IoT) landscape to deliver and enable connected...