Search Results

• Report The Forrester Wave™: B2B Marketing Events Management Solutions, Q1 2021

  The 14 Providers That Matter Most And How They Stack Up

  March 8, 2021 | Laura Ramos, Meredith Cain

  In our 28-criterion evaluation of B2B marketing events management solution providers, we identified the 14 most significant ones — 6Connex, Bizzabo, CadmiumCD, Certain, Circa, Cvent, Hubb, Intrado,...

• Report Reset Technology Governance To Innovate And Drive Value

  Beginner Level: Tech Governance Practices For IT Transformation

  March 8, 2021 | Bobby Cameron

  To deliver a future fit tech strategy in the service of customer obsession, tech leaders must develop a solid foundation for technology governance. Tech governance — the policies, frameworks, and...

• Report Bridge The Gap Between Current- And Future-State Journeys

  Use Gap Analysis To Bring Future-State Journeys To Fruition

  March 8, 2021 | Kelly Price

  Many customer experience (CX) professionals struggle to deliver on future-state journeys because of obstacles ranging from paralyzing complexity to unforeseen internal barriers. Where to start?...

• Report Future-Proof Your B2B Commerce Strategy To Meet Customers Where They Buy

  Vision: The B2B E-Commerce Playbook

  March 8, 2021 | Joe Cicman, Allen Bonde, Caleb Ewald

  More than 30% of B2B technology buyers already make their initial purchases through a digital channel. But many products aren't a fit for purely digital selling. Even as B2B buyers are accelerating...

• Report Forrester's Public Cloud Buying Guide, 2021

  Infrastructure Differences Matter To Few — Focus On Global Availability Of Innovative Services

  March 8, 2021 | Lauren Nelson, Charlie Dai, Sam Higgins

  In 2020, Forrester published a series of Forrester Wave™ vendor evaluations for public cloud. We researched, analyzed, and scored public cloud platform providers, providing infrastructure and...

• Report The Forrester Retail Quarterly Earnings Review, Q3 2020

  Highlights From 27 Retail Q3 2020 Earnings Call Transcripts

  March 8, 2021 | Fiona Swerdlow, Madeline Cyr

  As consumers demand more than ever from the retail experience, retailers and brands are investing to rethink and reinvent those experiences. The Forrester Retail Quarterly Earnings Review for Q3...

• Report Digital Go-To-Market Review: CPG Brands, 2021

  Smart Brands Prioritize Direct-To-Consumer Sales And E-Control

  March 5, 2021 | Sucharita Kodali, Madeline Cyr

  Forrester's Digital Go-To-Market Review evaluates brands across the attributes essential to their long-term digital success, including the strength of their direct-to-consumer (DTC) operations....

• Report Evolve Your Culture Work Practice

  Advanced Level: Culture Practices For CX Transformation

  March 5, 2021 | Angelina Gennis

  This report about culture work — one of the six competencies of customer experience (CX) — is for CX transformation leaders whose companies: 1) follow an effective and documented process for how to...

• Report Establish Your Culture Work Practice

  Beginner Level: Culture Practices For CX Transformation

  March 5, 2021 | Angelina Gennis

  This report about culture work — one of the six competencies of customer experience (CX) — is for CX transformation leaders whose companies don't yet follow an effective and documented process for...

• Report Scale Your Culture Work Practice

  Intermediate Level: Culture Practices For CX Transformation

  March 5, 2021 | Angelina Gennis

  This report about culture work — one of the six competencies of customer experience (CX) — is for CX transformation leaders whose companies already follow an effective and documented process for...

• Report Adopt Agile, End-To-End Technology Governance

  Intermediate Level: Tech Governance Practices For IT Transformation

  March 5, 2021 | Bobby Cameron

  Firms require agile, end-to-end tech governance to meet the needs of an ever-changing business model. This new governance model must focus on speed, responsiveness, business value delivery, and...

• Report Research Overview: Benchmark Your Enterprise Cloud Adoption

  Benchmarks: The Cloud Computing Playbook

  March 5, 2021 | Lauren Nelson, Bill Martorelli, Tracy Woo

  Cloud offers technology leaders a fundamentally new approach to how their organizations build, deploy, and manage software and infrastructure. Despite cloud's popularity, infrastructure and...

• Report Gauge Your CRM Maturity

  Assessment: The CRM Playbook

  March 4, 2021 | Kate Leggett

  An explosion of channels, new technologies like artificial intelligence, and demanding consumers challenges organizations to reshape the way that they target, acquire, retain, understand, and...

• Report The Forrester Wave™: Enterprise Architecture Management Suites, Q1 2021

  The 12 Providers That Matter Most And How They Stack Up

  March 4, 2021 | Gordon Barnett

  In our 28-criterion evaluation of enterprise architecture management suite (EAMS) providers, we identified the 12 most significant ones — Adaptive, Ardoq, Avolution, BiZZdesign, BOC Group, erwin,...

• Report The Forrester Wave™: Product Lifecycle Management For Discrete Manufacturers, Q1 2021

  The Seven Providers That Matter Most And How They Stack Up

  March 4, 2021 | George Lawrie

  In our 32-criterion evaluation of product lifecycle management (PLM) for discrete manufacturers, we identified the seven most significant ones — Aras, Arena Solutions, Autodesk, Dassault Systèmes,...

• Report Forrester's Software And SaaS Contract Review Checklist

  Identify And Fix Common Problems In Cloud And On-Premises Software Agreements

  March 4, 2021 | Duncan Jones, Liz Herbert

  Software-as-a-service (SaaS) contracts contain many traps for the unwary. Established software companies haven't fully updated their on-premises contracts to handle the new subscription world....

• Report Scoring Our 2020 Internet Of Things (IoT) Predictions

  Despite Pandemic Impedance, IoT Continues Its Inexorable March

  March 4, 2021 | Michele Pelino, Paul Miller, Andre Kindness

  Technologies under the internet-of-things (IoT) umbrella are diverse, misunderstood — and now growing rapidly. In late 2019, we predicted how the coming year would unfold for IoT innovations. We...

• Report Calibrate To The Customer For Optimal Buyer Experiences And Maximum Revenue Results

  Vision: The B2B Marketing Playbook

  March 4, 2021 | Lori Wizdo

  As we enter the second decade of the age of the customer, product-centric strategies still prevail over customer-centric strategies. While customer experience increases in importance, B2B marketing...

• Report Build Your Modern Technology Operations Roadmap Now

  Roadmap: The Modern Technology Operations Playbook

  March 4, 2021 | Charles Betz, Will McKeon-White

  To ensure a lasting modern technology operations (MTO) transition, your transformation must take into consideration foundational changes to processes, people, governance, and technology, moving...

• Report The Forrester Wave™: DDoS Mitigation Solutions, Q1 2021

  The 11 Providers That Matter Most And How They Stack Up

  March 3, 2021 | David Holmes

  In our 28-criterion evaluation of DDoS mitigation solution providers, we identified the 11 most significant ones — A10 Networks, Akamai Technologies, Alibaba Cloud, Amazon Web Services, Cloudflare,...

• Report Q&A: The Marketer's Guide To SMS

  So You Want To Set Up An SMS Marketing Program. Here's What B2C Marketers Should Know

  March 3, 2021 | Stephanie Liu

  SMS offers opportunities for B2C marketers to communicate directly with customers in a highly engaging format. However, it's also a unique message format that requires additional consideration...

• Report Quantify The Business Value Of CRM

  Business Case: The CRM Playbook

  March 3, 2021 | Kate Leggett

  CRM initiatives must not only be technically sound but must also answer the question, "What will we get for our money?" This report describes how application development and delivery (AD&D)...

• Report Research Overview: Marketing, CX And Design, And Digital Transformation Services

  A Guide To Forrester's Marketing, CX, And Digital Transformation Services Research

  March 3, 2021 | Collin Colburn

  Buyers of marketing, customer experience (CX), and digital transformation services face a complex landscape. Many agencies or service providers in this space position themselves as a one-stop shop...

• Report A Practical Guide To A Zero Trust Implementation

  Roadmap: The Zero Trust Security Playbook

  March 3, 2021 | Steve Turner, David Holmes, Chase Cunningham

  Zero Trust is becoming the security model of choice for enterprises and governments alike. However, security leaders often don't know where to begin to implement it, or they feel daunted by the...

• Report The Forrester Tech Tide™: Digital Intelligence Technologies, Q1 2021

  Sixteen Technologies Underpin Digital Intelligence

  March 2, 2021 | James McCormick

  Digital intelligence (DI) practices are increasingly critical to firms' ability to win, serve, and retain their customers. To accelerate their performance in DI, companies are evaluating and...