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FORRESTERNOW
As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Report Why CX: Proof That Investing In Experience Improves Revenue, Cost, And Risk
Use Data From More Than 20 Companies To Make A Measurable And Meaningful Business Case For CX
Customer experience (CX) can be a critical differentiator and transformation catalyst, but its effects are limited when those leading the CX charge can't make a measurable and meaningful case for...
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Report How 29 Companies Adjusted Policies To Help Customers During The COVID-19 Outbreak
Creating New Standard Operating Practices For Business As Unusual
Crisis reveals character. Right now, businesses are showing their character as they respond to unprecedented change in near real time. As governments order whole sectors to shut down, customer...