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  • Report How To Design Great Experiences

    Your Company Can Reap The Business Benefits Of Effective Experience Design

    More than ever, companies prioritizing design are reaping clear business benefits. Why? Because of shifts in the dynamics of value, quality, and power that are driving design's rise. And great...

  • Report Design Better By Conducting The Right Kinds Of Research

    July 16, 2021 | Kelly Price

    Reliably good design requires conducting research. Why? Because to make good decisions throughout the design process, you need inputs from research to ensure you are designing the experience right...

  • Report The Design Framework

    How To Conceive And Implement Valuable Solutions To Real Customer Problems
    July 16, 2021 | Andrew Hogan

    Companies misunderstand and misapply design processes despite abundantly available research about how to do design well. Above all, they should conduct design efforts in three spaces: the problem...

  • Report How To Keep The Customer Top Of Mind In Times Of Remote Collaboration

    June 30, 2021 | Joana de Quintanilha

    Firms that fail to foster a customer-obsessed culture find that employees who don't value great experiences hinder customer experience (CX) transformation, and they provide experiences that don't...

  • Report Vision: Measure CX Performance And Prove ROI

    June 29, 2021 | Maxie Schmidt-Subramanian

    Customer experience (CX) measurement programs help CX leaders determine whether they succeed at delivering experiences that drive business results. Effective measurement programs measure three...

  • Report Customer Journey Mapping For Corporate Banking In China

    June 23, 2021 | Meng Liu

    While corporate banks recognize the importance of customer centricity, few banks have embedded customer experience (CX) principles into their operating models. Customer journey mapping (CJM) can...

  • Report Digital CX And Design Trends, 2021

    Digital customer experience (CX), while still far from great, has leapt forward in key areas. A powerful blend of forces is shaping it and transforming the work of the design professionals...

  • Report Q&A: Establishing Your Organization's Accessibility Practice

    Your Top Digital Accessibility Questions Answered, Part Two Of Two
    May 12, 2021 | Gina Bhawalkar

    Companies that prioritize digital accessibility break into new markets, get employees more engaged, and avoid the legal risk of not having accessible digital experiences. But most companies take...

  • Report Q&A: Getting Started With Digital Accessibility

    Your Top Digital Accessibility Questions Answered, Part One Of Two
    May 12, 2021 | Gina Bhawalkar

    Companies that prioritize digital accessibility break into new markets, get employees more engaged, and avoid the legal risk of not having accessible digital experiences. But most companies take...

  • Report CX Leaders: Take A Systematic Approach To Ensure Success

    Focus On Six Priorities To Boost Customer Loyalty, Business Results, And Investment In CX
    May 11, 2021 | Rick Parrish

    Customer experience (CX) leaders must organize stakeholders companywide to create a consistent, high-quality CX that aligns with the firm's expression of customer obsession. To succeed, CX leaders...

  • Report Elevate Your Mobile Experience By Applying Behavioral Science To UX Design

    How To Foster Feelings Of Competence, Autonomy, And Relatedness To Drive Sustained Mobile Engagement
    April 21, 2021 | Karine Cardona-Smits

    Forrester Digital Experience Review™ evaluations show that too many mobile apps still fail to meet customers' expectations of a user experience (UX) that is effective, easy, and emotionally...

  • Report Scale Your Experience Design Practice

    Intermediate Level: Design Practices For CX Transformation
    April 16, 2021 | Gina Bhawalkar, Andrew Hogan

    This report about experience design (XD) — one of the six competencies of customer experience (CX) — is for XD leaders who have established a solid practice, so their companies already follow an...

  • Report Evolve Your Experience Design Practice

    Advanced Level: Design Practices For CX Transformation
    April 16, 2021 | Gina Bhawalkar, Andrew Hogan

    This report about experience design (XD) — one of the six competencies of customer experience (CX) — is for XD leaders who have scaled up their practice, so their companies: 1) follow an effective...

  • Report Establish Your Experience Design Practice

    Beginner Level: Design Practices For CX Transformation
    April 16, 2021 | Gina Bhawalkar, Andrew Hogan

    This report about experience design (XD) — one of the six competencies of customer experience (CX) — is for CX transformation leaders whose companies don't yet follow an effective and documented...

  • Report The Design Industry, 2021

    March 18, 2021 | Andrew Hogan

    This report estimates the size of the global design industry in 2021. The industry is in the middle of a surge in interest and activity from both buyers and providers of design technology and...

  • Report Bridge The Gap Between Current- And Future-State Journeys

    Use Gap Analysis To Bring Future-State Journeys To Fruition
    March 8, 2021 | Kelly Price

    Many customer experience (CX) professionals struggle to deliver on future-state journeys because of obstacles ranging from paralyzing complexity to unforeseen internal barriers. Where to start?...

  • Report How Australian Financial Services Firms Won Or Improved At CX In 2020

    Long-Term Efforts To Establish Solid CX Foundations Are Paying Off
    February 18, 2021 | Riccardo Pasto

    The 2020 Australian banking and superannuation Customer Experience Index (CX Index™) results shook up the rankings among financial services firms, as one bank and two superannuation firms saw...

  • Report Benchmark Customer Journeys To Drive Emotional Engagement

    Segment And Design Your Journeys To Strike An Optimal Ratio Of Positive To Negative Emotions To Shape Memorable Experiences
    February 16, 2021 | Joana de Quintanilha

    To know what good customer journeys look like — and to benchmark them — we need to understand how to design for emotion. This requires a shift in how we think about emotion and journeys. First, we...

  • Report The France Banking Customer Experience Index, 2020

    How French Banks Earn Loyalty With The Quality Of Their Experience
    February 9, 2021 | Oliwia Berdak, Luis Deya

    How well do leading French banks earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of seven banking brands in France that were analyzed as...

  • Report The UK Banking Customer Experience Index, 2020

    How UK Banking Brands Earn Loyalty With The Quality Of Their Experience
    February 3, 2021 | Oliwia Berdak, Luis Deya

    How well do leading UK banking brands earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of eight banking brands in the UK that were...

  • Report The Italy Banking Customer Experience Index, 2020

    How Italian Banks Earn Loyalty With The Quality Of Their Experience
    February 3, 2021 | Oliwia Berdak, Luis Deya

    How well do leading Italian banks earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of seven banking brands in Italy that were analyzed as...

  • Report The Canada Banking Customer Experience Index, 2020

    How Canadian Banking Brands Earn Loyalty With The Quality Of Their Experience
    January 28, 2021 | Alyson Clarke

    How well do leading banking brands earn loyalty with the quality of their customer experience (CX)? In 2020, we reveal the complete rankings of 12 banking brands that were analyzed as part of the...

  • Report Gear Up For Experience Design

    Tools And Technology: The User Experience Playbook
    January 21, 2021 | David Truog

    Companies investing in better user experience (UX) need tools for experience design (XD) but face a complex provider landscape spanning 19 categories of digital services and products. These tools...

  • Report Agile And Design Teams: Better Together

    Improve CX And EX With Great Collaboration Between Designers And Developers
    January 21, 2021 | Karine Cardona-Smits

    Companies are adopting agile frameworks and adding designers to their delivery teams to improve digital experience development efforts. But these two constituencies don't rely on the same workflow,...

  • Report Why And How To Master Experience Design

    Executive Overview: The User Experience Playbook
    January 21, 2021 | David Truog

    As customers gravitate to digital more than ever, companies are prioritizing user experience (UX). Why this response? Because experience quality can make or break a business, and the range from bad...

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