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The Customer Analytics Playbook For 2021
Turn Data Into Insights With Customer Analytics
The scale and diversity of customer data provide rich new sources of insight that let firms engage with customers in new ways. Today's customer analytics practitioners are no longer data geeks...
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Report Now Tech: Voice-Of-The-Customer (VoC) Vendors, Q1 2021
Forrester's Overview Of 39 VoC Providers
February 19, 2021 | Faith AdamsYou can use voice-of-the-customer (VoC) tools to collect and analyze customer feedback and data, socialize the information, inform customer experience (CX) improvements, and track the results of...
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Report The Forrester Wave™: Journey Orchestration Platforms, Q2 2020
The 11 Providers That Matter Most And How They Stack Up
June 15, 2020 | Joana de QuintanilhaIn our 28-criterion evaluation of journey orchestration providers, we identified the 11 most significant ones — Alterian, BryterCX, Coveo, Engage Hub, inQuba, Kitewheel, NICE, Pointillist, Roojoom,...
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Report Case Study: UK Bank Virgin Money Transformed CX And Improved Business Outcomes
Virgin Money Used A Merger As An Opportunity To Align Its Culture On Customer Experience
April 7, 2020 | Judy WeaderVirgin Money found a way to save money, build customer centricity, and align the organization around the North Star of customer experience (CX). CX professionals should read this case study to...
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Report Now Tech: Voice-Of-The-Customer (VoC) Vendors, Q1 2020
Forrester's Overview Of 36 VoC Providers
February 3, 2020 | Faith AdamsYou can use voice-of-the-customer (VoC) tools to collect and analyze customer feedback, socialize feedback, inform customer experience (CX) improvements, and track the results of these improvements...
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Report How To Choose The Right CX Beacon Metric
Use Our 13-Criterion Tool To Determine Whether NPS, Satisfaction, Or Another KPI Should Be Your Organization's Top-Level CX Metric
August 29, 2019 | Maxie Schmidt-SubramanianFirms need a customer experience (CX) beacon metric to measure the overall success of their CX efforts, rally employees behind CX as a priority, and build a CX measurement architecture. But CX...
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