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ForresterNow

FORRESTERNOW

As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Predictions 2020: India

    Value-Driven Firms In India Will Win In The Post-Pandemic World
    May 7, 2020 | Amit Bhatia, Arnav Gupta, Satish Meena

    At the start of 2020, business across the globe was humming. Then, COVID-19 blew up around the world — and things changed fast. As the situation evolves, how will Indian firms react? In the...

  • Report Predictions 2020: Customer Experience

    Economics Will Drive Major CX Decisions But Not Always For The Best
    October 31, 2019 | Harley Manning, Andrew Hogan, Rick Parrish

    Improving customer experience (CX) is a superior way for companies to grow revenue and increase profits. In 2020, CX professionals who can prove the ROI of what they do face a strong job outlook,...