1 result in
Reports
Sort by:
- Relevance
- Date
Featured content
FORRESTERNOW
As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
Search Results
-
Report Q&A: Defining "Customer" At B2B2C Companies
Insights From A CX North America Panel Discussion
B2B2C companies deliver value to multiple types of customers (including partners — the first "B" — and end consumers), which can make it difficult for them to know the types of customers on which...