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• Report Technologists — And The Business — Must Execute At The Speed Of DevOps

  Intermediate Level: People Practices For IT Transformation

  January 8, 2021 | Gordon Barnett

  Intermediate organizations have the customer experience (CX) basics well in hand. They've broken down silos, institutionalized customer- and employee-centricity, and built a foundation of agile...

• Report Chief Data Officers: Evolve Your Teams To Accelerate Impact From Data Insights

  January 5, 2021 | Jennifer Belissent, PhD

  In many organizations, the chief data officer (CDO) role has evolved to become more of a chief insights officer with purview over both data and analytics. With a single role responsible for the...

• Report Determine Your Data's Worth: Data Plus Use Equals Value

  Intermediate Level: Strategy Practices For Insights-Driven Businesses

  January 4, 2021 | Jennifer Belissent, PhD

  As the data economy heats up, the fear of being left behind leaves company execs in a cold sweat. Board members ask about data commercialization strategies, and the question that's top of mind for...

• Report Using The Right Metrics For The Subscription-Based Business Model

  The 10 Key Subscription Business Metrics To Track And Manage For Success

  November 3, 2020 | Dan Bieler

  The subscription model offers new opportunities for businesses to enhance the value of their offerings as they become more embedded in the changing context of their clients' customer journeys. But...

• Report Best Practices For A Customer-Obsessed Tech Transformation In Government

  Drive Customer Centricity With An Adaptive Approach To Technology Management

  September 24, 2020 | Dan Bieler

  Technology transformation is a fundamental pillar for reforming the overall workings of government. Government priorities of more citizen engagement, improved government productivity, and higher...

• Report From People To Products: Services Firms Offer More Software Than You Think

  Business Process Accelerators Help Digitize Business Operations

  August 20, 2020 | Nigel Fenwick

  Technology services firms build many variations of digital solutions for clients. Some vendors retain the intellectual property (IP) associated with these solutions, making it available to a...

• Report Research Overview: Digital Product Management

  A CIO's Introduction To Developing Products In The Digital Age

  July 29, 2020 | Nigel Fenwick, Randy Heffner

  Digital products create new revenue and can accelerate business transformation. But trying to design and build new digital products using the same capabilities used to create and launch physical...

• Report The Future Of The European Job Market

  The Future Of Work Will Drive A More Dynamic European Job Market By 2030

  July 22, 2020 | Dan Bieler

  2020 is a pivotal moment for Europe, with greater economic uncertainty, rapid technology change, and a pandemic disrupting existing working environments. The European job market will become even...

• Report The New, Unstable Normal: How COVID-19 Will Change Business And Technology Forever

  July 14, 2020 | Stephanie Balaouras, Laura Koetzle, Martin Gill

  The pandemic has already forced firms and policymakers to do things that were previously considered impossible. This is just the beginning. Given its gravity, the effects of COVID-19 — along with...

• Report The Pandemic Recession Demands A Digital Response

  To Adapt And Grow, Businesses Must Get Lean, Go All In On Ecosystems, And Embrace Agile At Scale

  June 25, 2020 | Ted Schadler

  Digital transformation was never optional. But most firms treated it that way, applying digital technology in dribs and drabs — until COVID-19 shuttered economies and forever altered the patterns...

• Report Now Tech: Digital Transformation Services, Q2 2020

  Forrester's Overview Of 39 Digital Transformation Services Providers

  June 1, 2020 | Nigel Fenwick

  Digital transformation has never been more urgent. But no firm can go it alone. Digital transformation services providers can help firms deliver measurable business outcomes, reduce time to achieve...

• Report Build A Maturity-Based Business Case For Insights-Driven Investments

  The Business Case Report In The Insights-Driven Business Playbook

  May 18, 2020 | Boris Evelson

  Investing in individual technologies for an insights-driven business (IDB), such as data fabric, business intelligence (BI), and analytics, demonstrates tangible business benefits and significant...

• Report The Rise Of The Subscription Business Model

  How Customer-Obsessed Firms Can Reinvent Their Business Model And Move Their Offering Value Closer To Customers

  April 22, 2020 | Dan Bieler

  The subscription model presents new opportunities for businesses to enhance the value of their offerings as they become more embedded in the changing context of their clients' customer journeys....

• Report Best Practices For Technology-Driven Innovation

  Fifteen Best Practices Differentiate High-Growth Leaders

  April 17, 2020 | Brian Hopkins, Patrick Carroll

  Industry leaders are using technology to drive innovation and grow their companies to 3.5 times the average. How are they doing it? This report — part of our series on the future of technology and...

• Report Data Commercialization: A CIO's Guide To Taking Data To Market

  Advanced Level: Strategy Practices For Insights-Driven Businesses

  March 27, 2020 | Jennifer Belissent, PhD

  Digital transformation fuels a thriving data economy. As companies have embraced all things digital, many have put their data to work internally to improve operational efficiency, service delivery,...

• Report Reset Technology Governance To Innovate And Drive Value

  Beginner Level: Tech Governance Practices For IT Transformation

  February 26, 2020 | Bobby Cameron

  To innovate with technology in the service of customer obsession, tech leaders must develop a solid foundation for technology governance. Technology governance — the policies, frameworks, and...

• Report Intelligent Automation (RPA Plus AI) Will Release $134 Billion In Labor Value In 2022

  Embrace Six Success Drivers To Own The Future Of Work

  February 21, 2020 | Craig Le Clair

  Enterprises can realize significant value from application of intelligent automation (IA), a top agenda item. But to do so, they must align and focus automation technologies on the work personas...

• Report Forrester's Guide To Vendor Localization Strategy In China

  A Local Vendor Checklist For Doing Business In China In The Face Of The Trade War

  February 21, 2020 | Charlie Dai, Danny Mu

  The ongoing trade war between the US and China and the slowdown of the latter's economy are challenging the adoption of foreign products and services for both Chinese firms — especially government...

• Report Technology-Driven Innovation (TDI) Core Capabilities

  Four Key Innovation Capabilities Characterize High-Growth Innovators

  February 13, 2020 | Brian Hopkins, Patrick Carroll

  Forrester recently introduced the practice of technology-driven innovation — an advanced discipline of rapid technology experimentation to unleash disruptive change. Through our analysis, we...

• Report Turn Emerging Technology Into Sustained Advantage

  Technology-Driven Innovation Gives Leaders An Edge That Lasts

  February 13, 2020 | Brian Hopkins

  Transforming your business with technology is more important and harder than ever — you must have fresh thinking to succeed. This report develops the idea of technology-driven innovation as a fresh...

• Report From People To Products: Software-Powered Consulting

  The Digital Disruption Of Technology Services

  February 12, 2020 | Nigel Fenwick

  Consulting firms, digital agencies, and technology services providers no longer deliver just supplemental expertise but create digital assets that help consultants deliver better outcomes in less...

• Report Adopt Agile, End-To-End Technology Governance

  Intermediate Level: Tech Governance Practices For IT Transformation

  January 30, 2020 | Bobby Cameron

  Firms require Agile, end-to-end tech governance to meet the needs of an ever-changing business model. This new governance model must focus on speed, responsiveness, business value delivery, and...

• Report Connect Business And Technology Governance To Unlock Innovation

  Advanced Level: Use Advanced Tech Governance Practices To Create Value Across The Ecosystem

  January 29, 2020 | Bobby Cameron

  Governance processes for firms in the advanced phase of IT transformation must integrate tech governance with overall business governance for funding, risk management, and metrics. Technology is...

• Report Enterprise Speed: The Key To Being Adaptive

  CIOs Can Lead Faster Action Across The Enterprise

  January 27, 2020 | John Rymer, James Staten

  CIOs and CMOs push their teams to go faster and now must help other departments embrace speed as a core value. Why? Enterprises must improve their ability to quickly adapt strategies and tactics to...

• Report Forrester Infographic: The Insights-Driven Business Responsibility Matrix

  Maturity, Company Size, And Diversification Dictate Roles And Responsibilities

  January 7, 2020 | Boris Evelson

  Everyone's job is no one's job — which is why you need a clear responsibility and ownership matrix, especially for data and analytics roles and responsibilities within a company. The...