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  • Report Now Tech: Augmented BI Platforms, Q2 2021

    Forrester's Overview Of 40 Augmented BI Platform Providers
    April 14, 2021 | Boris Evelson

    You can use business intelligence (BI) platforms augmented with AI functionality — augmented BI — to turn raw data into meaningful signals and then turn those signals into actionable insights to...

  • Report Now Tech: Streaming Data Platforms, Q2 2021

    Forrester's Overview Of 34 Streaming Data Platform Providers
    April 7, 2021 | Mike Gualtieri

    You can use streaming data platforms to create a faster digital enterprise. Streaming data platforms achieve this by instantly delivering data from one-to-many applications, analyzing data in real...

  • Report Now Tech: Cognitive Search, Q2 2021

    Forrester's Overview Of 34 Cognitive Search Providers
    April 7, 2021 | Mike Gualtieri, Scott Compton

    You can use cognitive search technology that harnesses AI to find information in large corpora of data, help shoppers find products they didn't even know they wanted to buy, and empower employees...

  • Report Build The Business Case For AIOps

    Justify Your AIOps Investment Using Forrester's Total Economics Impact™ (TEI) Methodology
    April 5, 2021 | Rich Lane

    Enterprises around the globe are rapidly modernizing their businesses and have higher expectations than ever for delivering exceptional digital experience (DX) through agility, automation, and...

  • Report The State Of Chat In Retail, 2021

    Consumers Use Chat For Customer Support, Including Prepurchase Support, But Not For Commerce
    March 23, 2021 | Julie Ask, Nicole Murgia

    As consumers increasingly opt to engage with retailers and brands via chat, firms must ensure that customer experiences are efficient, effective, and effortless. Digital business pros have used...

  • Report The Forrester Wave™: Robotic Process Automation, Q1 2021

    The 14 Providers That Matter Most And How They Stack Up
    March 15, 2021 | Bernhard Schaffrik

    In our 25-criterion evaluation of robotic process automation (RPA) providers, we identified the 14 most significant ones — Automation Anywhere, Blue Prism, Cyclone Robotics, Datamatics, EdgeVerve,...

  • Report The State Of Customer Analytics 2020

    Landscape: The Customer Analytics Playbook
    March 11, 2021 | Brandon Purcell

    In this annual report update, we share key data so customer insights (CI) pros can benchmark to plan their capabilities. Compared with our 2019 benchmarks, we see firms adopting more analytical...

  • Report Now Tech: Multimodel Data Platforms, Q1 2021

    Forrester's Overview Of 18 Multimodel Data Platforms Providers
    March 11, 2021 | Noel Yuhanna

    You can use multimodel data platforms (MMDPs) to become significantly more productive, deliver consistent and trusted data across applications and insights opportunities, and support modern...

  • Report Chief Data Officers: Invest In Your Data Sharing Programs Now

    With B2B Data Sharing, Benefits Are Greater Than The Sum Of Its Parts
    March 11, 2021 | Jennifer Belissent, PhD

    Data sharing is on the rise: 35% of data and analytics decision-makers using external data sources share or exchange data with suppliers and partners. But it doesn't come easily for everyone. To...

  • Report The Forrester Tech Tide™: Digital Intelligence Technologies, Q1 2021

    Sixteen Technologies Underpin Digital Intelligence
    March 2, 2021 | James McCormick

    Digital intelligence (DI) practices are increasingly critical to firms' ability to win, serve, and retain their customers. To accelerate their performance in DI, companies are evaluating and...

  • Report Deploy These Three Change Agent Personas To Drive More Decision-Making From Data

    Intermediate Level: People Practices For Insights-Driven Businesses
    February 26, 2021 | Cinny Little

    Customer insights (CI) pros, along with all business and operations areas, struggle to drive more decision-making that matters from data and insights. To remain competitive, firms must accelerate...

  • Report Evolve Data And Analytics Roles And Skills For The Adaptive Enterprise

    Advanced Level: People Practices For Insights-Driven Businesses
    February 26, 2021 | Boris Evelson, Cinny Little

    Insights-driven businesses (IDBs) must continuously build and improve on five competencies: strategy, people, process, data, and technology. Weaknesses and gaps in any one of the competencies —...

  • Report Break Through Data Governance Fatigue

    A Framework For Effectiveness And Sustainability
    February 25, 2021 | Michele Goetz

    Data governance was never about the data. It was about your business. Focusing on command and control cultures, bureaucracy, complexity, and technology has hobbled data governance success....

  • Report Digital Store Analytics Tech For The New Normal

    Performance Management: The Digital Store Playbook
    February 19, 2021 | James McCormick, Scott Compton

    A new crop of emerging technologies, and the solutions they power, will unleash a new cycle of rising expectations from buyers and employees, as well as changing behaviors and disruption. This...

  • Report The Forrester Tech Tide™: Enterprise Business Insights And Analytics, Q1 2021

    Intermediate Level: Technology Practices For Insights-Driven Businesses
    February 17, 2021 | Boris Evelson

    Turning raw data into actionable insights is increasingly critical to firms' ability to win, serve, and retain customers. To accelerate their journey to become insights driven, companies are...

  • Report AI 2.0: Upgrade Your Enterprise With Five Next-Generation AI Advances

    Advanced Level: Technology Practices For Insights-Driven Businesses

    Just when you thought you knew what AI could and couldn't do, it quietly gets a radical upgrade. Five key advances redefine AI use cases and break the chains that have shackled enterprise AI...

  • Report Now Tech: Data Governance Solutions, Q1 2021

    Forrester's Overview Of 23 Data Governance Solution Providers
    February 8, 2021 | Jennifer Belissent, PhD

    You can use data governance solutions to improve trust through consistent data definitions and quality requirements; ensure data security, regulatory compliance, and ethical use; and ultimately...

  • Report Now Tech: Virtual Healthcare Platforms, Q1 2021

    Forrester's Overview Of 28 Virtual Healthcare Platform Providers
    January 14, 2021 | Arielle Trzcinski

    Healthcare organizations (HCOs) can use virtual care (VC) to increase the capacity of existing clinical teams, improve clinical outcomes and lower medical spend for patients and members, and defend...

  • Report Chief Data Officers: Evolve Your Teams To Accelerate Impact From Data Insights

    January 5, 2021 | Jennifer Belissent, PhD

    In many organizations, the chief data officer (CDO) role has evolved to become more of a chief insights officer with purview over both data and analytics. With a single role responsible for the...

  • Report Monetize Data Strategically: Prioritize Data And Analytics Initiatives

    Intermediate Level: Process Practices For Insights-Driven Businesses
    December 23, 2020 | Jennifer Belissent, PhD

    Everyone wants to monetize their data, but the growing stream of data and analytics requests overwhelms insights teams. In a recent Forrester inquiry, a client asked, "Is a dollar of cost savings...

  • Report Build An Insights-Driven Business

    The Executive Overview Of The Insights-Driven Business Playbook
    December 9, 2020 | Srividya Sridharan, Gene Leganza

    In a hypercompetitive business environment and the post-pandemic world, applying data and analytics at every chance to differentiate products and customer experiences is a prerequisite for success....

  • Report Analytics, Cloud, And Intelligent Content Services: Stay Ahead Of The Curve

    Benchmarks: The Enterprise Content Management Playbook
    November 6, 2020 | Cheryl McKinnon

    Benchmarks provide enterprise architecture (EA) professionals and their content management program peers with data to inform their roadmaps. Use this report to gauge how other organizations invest...

  • Report Forrester Predictions 2021: Accelerating Out Of The Crisis

    October 28, 2020 | Sharyn Leaver

    2020 shattered the status quo. In 2021, advanced organizations will adapt and use the upheaval to forge a competitive edge. Discover your organization's path to success. Read Forrester's 2021...

  • Report The Critical Role Of Policy In Enterprise Collaboration

    Processes: The Enterprise Collaboration Playbook
    October 21, 2020 | Art Schoeller

    A clear collaboration policy is essential for employees using customer, partner, and internal collaboration tools. While it takes a cross-organizational team to establish a collaboration policy,...

  • Report Introducing AI-Powered, Human-Controlled Digital Decisioning Platforms

    Use DDPs To Encapsulate Decision Logic Powered By The Best Of Analytics, AI, Math, And Human Logic
    August 11, 2020 | Mike Gualtieri, Boris Evelson

    Digital decisioning platforms (DDPs) allow application development and delivery (AD&D) pros to combine the best of human decision logic with the best of AI to implement application-embedded...

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