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• Report Now Tech: Data Governance Solutions, Q1 2021

  Forrester's Overview Of 23 Data Governance Solution Providers

  February 8, 2021 | Jennifer Belissent, PhD

  You can use data governance solutions to improve trust through consistent data definitions and quality requirements; ensure data security, regulatory compliance, and ethical use; and ultimately...

• Report Now Tech: B2B Marketing Data Providers, Q1 2021

  Forrester's Overview Of 36 B2B Marketing Data Providers

  January 11, 2021 | Steven Casey

  You can use B2B marketing data providers to create personalized and timely account-centric engagement, improve customer marketing, and achieve true customer obsession. But to realize these...

• Report Now Tech: Microsoft Business Applications Services, Q3 2020

  Forrester's Overview Of 39 Microsoft Business Applications Service Providers

  August 28, 2020 | Leslie Joseph

  You can use Microsoft Business Applications to enable digital business transformation, extend business functionality flexibly, and accelerate the cloud journey. Realizing these benefits is made...

• Report Now Tech: Knowledge Management Solutions For Customer Service, Q3 2020

  Forrester's Overview Of 22 Knowledge Management Providers

  July 23, 2020 | Kate Leggett

  You can use knowledge management (KM) solutions to empower customers and front-office workers with curated answers to common questions, drive customer satisfaction, and create lasting customer...

• Report Now Tech: Social Listening Platforms, Q3 2020

  Forrester's Overview Of 25 Social Listening Platform Providers

  July 9, 2020 | Jessica Liu

  You can use social listening platforms (SLPs) to measure brands' social media efforts, conduct market research, and propel product innovation. But to realize these benefits, you'll first have to...

• Report Now Tech: Cloud Contact Center Vendors, Q2 2020

  Forrester's Overview Of 25 Cloud Contact Center Providers

  June 2, 2020 | Art Schoeller

  You can use cloud contact center providers to rapidly deliver critical contact center capabilities, increase flexibility and scale of operations, and lay the foundation for a cognitive contact...

• Report Now Tech: Customer Analytics Technologies, Q1 2020

  Forrester's Overview Of 33 Customer Analytics Providers

  March 25, 2020 | Brandon Purcell

  You can use customer analytics technologies to increase customer lifetime value (CLV), drive loyalty, and improve the customer experience (CX). But to realize these benefits, you'll first have to...

• Report Now Tech: Healthcare CRM, Q1 2020

  Forrester's Overview Of 17 Healthcare CRM Providers

  February 21, 2020 | Arielle Trzcinski, Kate Leggett

  You can use healthcare CRM to attract, acquire, and retain customers; aggregate complex and disparate data sets; and provide insight to drive behavior change. But to realize these benefits, you'll...

• Report Now Tech: AI-Based Text Analytics Platforms, Q1 2020

  Forrester's Overview Of 30 AI-Based Text Analytics Platforms Providers

  February 3, 2020 | Boris Evelson

  You can use AI-based text analytics platforms to improve customer acquisition, service, and retention; manage governance and risk; and gain efficiencies with robotic process automation (RPA). But...

• Report Now Tech: Email Marketing Vendors, Q1 2020

  Forrester's Overview Of 34 Email Marketing Providers

  January 22, 2020 | Shar VanBoskirk

  You can use email marketing to create better brand experiences, establish customer relationships, and experiment. But to realize these benefits, you'll first have to select from a diverse set of...

• Report Now Tech: Customer Data Management Solutions, Q1 2020

  Forrester's Overview Of 20 Customer Data Management Solutions Providers

  January 8, 2020 | Noel Yuhanna

  You can use customer data management solutions to deliver a comprehensive view of customer data, become much more productive, and accelerate customer-driven initiatives through machine learning....

• Report Now Tech: Channel Onboarding, Q4 2019

  Forrester's Overview Of 30 Channel Onboarding Providers

  November 11, 2019 | Jay McBain

  You can use channel onboarding to improve channel revenue as well as partner relationships and loyalty, which correlate to the long-term success of partnerships and require personalized education,...

• Report Now Tech: Salesforce Implementation Services, Q2 2019

  Forrester's Overview Of 35 Salesforce Implementation Services Providers

  May 29, 2019 | Liz Herbert

  You can use Salesforce implementation services to navigate the complex and growing Salesforce product set, implement faster based on industry specialization, and re-invent the business. But to...

• Report Now Tech: Channel Incentives And Program Management, Q1 2019

  Forrester's Overview Of 21 Channel Incentives And Program Management Providers

  March 26, 2019 | Jay McBain

  You can use channel incentives to improve indirect sales performance, orchestrate partners' behavior, and engender channel loyalty. But to realize these benefits, you'll first have to select from a...

• Report Now Tech: Payment Tokenization, Q1 2019

  Forrester's Overview Of 21 Payment Tokenization Providers

  March 7, 2019 | Andras Cser

  You can use payment tokenization (PT) solutions to: 1) reduce the risk of fraud from stolen personal account numbers (PANs); 2) reduce the scope of PCI DSS compliance and audits; and 3) increase...