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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Now Tech: Data Governance Solutions, Q1 2021

    Forrester's Overview Of 23 Data Governance Solution Providers
    February 8, 2021 | Jennifer Belissent, PhD

    You can use data governance solutions to improve trust through consistent data definitions and quality requirements; ensure data security, regulatory compliance, and ethical use; and ultimately...

  • Report Chief Data Officers: Evolve Your Teams To Accelerate Impact From Data Insights

    January 5, 2021 | Jennifer Belissent, PhD

    In many organizations, the chief data officer (CDO) role has evolved to become more of a chief insights officer with purview over both data and analytics. With a single role responsible for the...

  • Report Determine Your Data's Worth: Data Plus Use Equals Value

    Intermediate Level: Strategy Practices For Insights-Driven Businesses
    January 4, 2021 | Jennifer Belissent, PhD

    As the data economy heats up, the fear of being left behind leaves company execs in a cold sweat. Board members ask about data commercialization strategies, and the question that's top of mind for...

  • Report Research Overview: Customer Analytics Technologies And Services

    Tools And Technology: The Customer Analytics Playbook
    September 30, 2020 | Brandon Purcell

    Customer analytics is the engine of a customer-centric, insights-driven business. To derive meaningful insights from data and take effective actions, customer insights (CI) leaders partner with...

  • Report Gauge Your Customer Analytics Maturity

    Assessment: The Customer Analytics Playbook
    September 14, 2020 | Brandon Purcell

    Customer analytics powers customer obsession by helping insights-driven businesses understand their customers and drive growth. While advanced statistical techniques form the backbone of customer...

  • Report Now Tech: Microsoft Business Applications Services, Q3 2020

    Forrester's Overview Of 39 Microsoft Business Applications Service Providers
    August 28, 2020 | Leslie Joseph

    You can use Microsoft Business Applications to enable digital business transformation, extend business functionality flexibly, and accelerate the cloud journey. Realizing these benefits is made...

  • Report AI Aspirants: Caveat Emptor

    Tackle Third-Party Risk Head-On And Improve AI Accountability
    August 12, 2020 | Brandon Purcell

    A lack of accountability in AI can result in regulatory fines, brand damage, and lost customers. This report advises business insights pros on how to improve their companies' AI accountability by...

  • Report Data Commercialization: A CIO's Guide To Taking Data To Market

    Advanced Level: Strategy Practices For Insights-Driven Businesses
    March 27, 2020 | Jennifer Belissent, PhD

    Digital transformation fuels a thriving data economy. As companies have embraced all things digital, many have put their data to work internally to improve operational efficiency, service delivery,...

  • Report Now Tech: Customer Analytics Technologies, Q1 2020

    Forrester's Overview Of 33 Customer Analytics Providers
    March 25, 2020 | Brandon Purcell

    You can use customer analytics technologies to increase customer lifetime value (CLV), drive loyalty, and improve the customer experience (CX). But to realize these benefits, you'll first have to...

  • Report Now Tech: AI-Based Text Analytics Platforms, Q1 2020

    Forrester's Overview Of 30 AI-Based Text Analytics Platforms Providers
    February 3, 2020 | Boris Evelson

    You can use AI-based text analytics platforms to improve customer acquisition, service, and retention; manage governance and risk; and gain efficiencies with robotic process automation (RPA). But...

  • Report Forrester Infographic: The Insights-Driven Business Responsibility Matrix

    Maturity, Company Size, And Diversification Dictate Roles And Responsibilities
    January 7, 2020 | Boris Evelson

    Everyone's job is no one's job — which is why you need a clear responsibility and ownership matrix, especially for data and analytics roles and responsibilities within a company. The...

  • Report Predictions 2020: Customer Insights

    Firms Up Their Data And Analytics Game In Pursuit Of Better Customer Understanding

    Insights-driven firms outperform their peers. And in an age when what customers think — and do — matters more than any other factor, the gold rush to customer insights is on. However, the paths to...

  • Report Research Overview: Text Analytics Technology

    A Guide To General-Purpose And Domain-Specific Platforms For Text Analytics
    July 18, 2019 | Boris Evelson

    To become an insights-driven business, organizations must strive to turn all data at their disposal into actionable insights. This is especially challenging when both structured and unstructured...

  • Report Score Big With Fanalytics

    How Advanced Customer Analytics Drives Better Fan Engagement In Sports
    April 26, 2019 | Brandon Purcell, Emily Miller

    Like in many other industries, harnessing data and technology in the pro sports world is now an imperative. Sports industry pros use technologies like AI and machine learning for customer analytics...

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