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• Report Use Popular Third-Party Messaging Platforms For Customer Service

  How To Borrow Moments To Serve Your Customers Where They Already Are

  January 20, 2021 | Julie Ask, Ian Jacobs

  Customer service organizations are adapting to increasingly social and connected consumers seeking service in their preferred channel. Consumers have embraced platforms like Apple Business Chat...

• Report Research Overview: Technology And Software Services

  A Guide To Forrester's Application And Infrastructure Services Research

  January 12, 2021 | Amanda LeClair

  Tech and software services buyers face a complex landscape. Many services providers position as end-to-end digital transformation partners or the top partner for a specific platform, but when it...

• Report Case Study: SBI Card Transformed Digital Customer Service With Targeted Automation

  December 14, 2020 | Vasupradha Srinivasan, Arnav Gupta

  Leading Indian credit card and financial services provider SBI Card transformed its end customer experience (CX) with targeted AI and automation initiatives. SBI Card put together a mix of...

• Report How To Make Sense Of Martech Mayhem

  A Reference Guide To Help Assemble Your Martech Ecosystem

  October 19, 2020 | Rusty Warner

  B2C marketers must integrate enterprise marketing technology (martech) components from multiple vendors to assemble their own unique ecosystems. Working with enterprise marketing software suite...

• Report The Forrester Tech Tide™: Financial Well-Being, Q3 2020

  Eighteen Technologies Underpin Financial Well-Being Programs

  July 27, 2020 | Aurelie L'Hostis

  Putting financial well-being at the core of their strategy is critical to financial services firms' ability to win, serve, and retain customers. To develop their financial well-being program,...

• Report Now Tech: Knowledge Management Solutions For Customer Service, Q3 2020

  Forrester's Overview Of 22 Knowledge Management Providers

  July 23, 2020 | Kate Leggett

  You can use knowledge management (KM) solutions to empower customers and front-office workers with curated answers to common questions, drive customer satisfaction, and create lasting customer...

• Report The Case For Asynchronous Messaging: Apple Business Chat, Messenger, WhatsApp

  Just Supporting Web And Mobile Chat Is A Missed Opportunity

  July 23, 2020 | Julie Ask, Ian Jacobs

  Consumers love messaging, at least when it comes to keeping in touch with friends and family. But brands have lagged in offering asynchronous messaging conversations with their customers. This...

• Report Envisioning The Future Of Omnichannel Commerce

  Vision: The Omnichannel Commerce Playbook

  June 11, 2020 | Brendan Witcher

  Omnichannel is not a new concept, but B2C, B2B, and even B2B2C companies still grapple with how to transform from multichannel to omnichannel. Omnichannel capabilities cover four key areas: view of...

• Report Data Commercialization: A CIO's Guide To Taking Data To Market

  Advanced Level: Strategy Practices For Insights-Driven Businesses

  March 27, 2020 | Jennifer Belissent, PhD

  Digital transformation fuels a thriving data economy. As companies have embraced all things digital, many have put their data to work internally to improve operational efficiency, service delivery,...

• Report Retailers Are Starting To Reap The Rewards Of Omnichannel Commerce

  Landscape: The Omnichannel Commerce Playbook

  March 26, 2020 | Michelle Beeson

  Because customer expectations are so high, digital business professionals are investing heavily in customer-facing and back-end technology to deliver great experiences. This report analyzes...

• Report The Top Trends For Health Insurers In 2020

  CRM And New Benefits Programs Catalyze Insurers' Shift From Being Reactive To Being Relevant

  March 20, 2020 | Arielle Trzcinski, Jeff Becker, Annalise Clayton

  Health insurers face an uphill battle in 2020: Uncertainty looms around single-payer healthcare, a surge of new entrants are competing for members, and legacy tech hampers innovation. How can...

• Report The Top Trends For Healthcare Providers In 2020

  AI And APIs Usher In An Era Of On-Demand Personalized Care

  March 19, 2020 | Jeff Becker, Arielle Trzcinski, Annalise Clayton

  2020 stands poised to bring a monumental shift in data liquidity to the healthcare provider market as regulatory forces, API frameworks, and public cloud vendors bring innovative data services to...

• Report New Tech: Account-Based Marketing Solutions, Q1 2020

  Forrester's Landscape Overview Of 26 Providers

  February 24, 2020 | Steven Casey

  Account-based marketing (ABM) is evolving from the buzzword du jour to a mainstream strategy that all but a very few B2B organizations are implementing, rolling out, or planning. At the same time,...

• Report The Agile CMS Cookbook: Tales From The Test Kitchen

  Knowing Your Agile CMS Flavor Profile And Building On Proven Recipes Can Boost Adoption

  February 7, 2020 | Nick Barber, Mark Grannan

  Agile content management systems (CMS) are just over the horizon, bearing promises of content reuse, content insights, faster and more agile content operations, and flexibility across channels....

• Report Five Lessons From The Forrester Wave™: UCaaS Providers, Q3 2019

  Unified-Communications-As-A-Service Is About The Entire Solution And Not Just A Cloud-Based Service

  January 24, 2020 | Art Schoeller

  Earlier this year, Forrester evaluated nine unified-communications-as-a-service (UCaaS) vendors and identified five key lessons learned that application development and delivery (AD&D)...

• Report How To Scale Your Chatbot

  Focus On Design And Knowledge Management For Chatbot Success

  December 16, 2019 | Vasupradha Srinivasan, Leslie Joseph

  While setting up a chatbot is relatively easy, driving adoption and achieving scale and meaningful outcomes is an uphill climb, and many tech teams struggle to fulfill the promise of chatbot...

• Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Utilities

  December 4, 2019 | Carlton A. Doty, Julie Ask, Martin Gill

  Emerging technologies will impact what is possible in the consumer utilities market — electricity, water, and gas — in terms of controlling consumption but will have less influence on direct...

• Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Wealth Management

  December 4, 2019 | Vijay Raghavan, Oliwia Berdak, Julie Ask

  Future wealth management services will be more natural, personalized, and contextually relevant. Mobile experiences in wealth management will be fueled by emerging technologies and customer-focused...

• Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Transportation

  December 4, 2019 | Carlton A. Doty, Martin Gill, Julie Ask

  Consumers today regularly engage with transportation-as-a-service models like Uber and Lyft via their mobile devices. As new technologies emerge, the transportation industry will be disrupted once...

• Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Media

  December 4, 2019 | Julie Ask, James McQuivey, PhD, Martin Gill

  More than a quarter of US online adults prefer to use their smartphones to purchase digital or downloadable products. Consumers already regularly spend money on digital media like videogames on...

• Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Insurance

  December 4, 2019 | Jeffery Williams, Ellen Carney, Oliwia Berdak

  Emerging technologies will shift the traditional insurance industry to adopt new, digital practices. The accompanying PDF provides a closer look at the impact that emerging technologies will have...

• Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Education

  December 4, 2019 | Julie Ask, Martin Gill, James McQuivey, PhD

  Mobile has long promised to be the great equalizer in education by bringing connectivity to the billions of people who own mobile devices. Emerging technologies will scale education with immersive...

• Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Banking

  December 4, 2019 | Peter Wannemacher, Oliwia Berdak, Julie Ask

  US consumers today complete a double-digit percentage of banking activities on their mobile devices. As mobile technologies advance, so will banking capabilities. Ultimately, consumers will feel as...

• Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Healthcare

  December 4, 2019 | Arielle Trzcinski, Jeff Becker, Julie Ask

  Mobile devices will enable on-demand, affordable healthcare with capabilities like video conferencing, text-based services, and remote monitoring. Emerging technologies will improve healthcare...

• Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Retail

  Visual Search Will Elevate mCommerce Revenue In Retail

  December 4, 2019 | Julie Ask, Sucharita Kodali, George Lawrie

  Mobile has transformed retail by adding proximity and immediacy to the shopping experience: Many visits to US eCommerce sites now occur via smartphones, and US consumers complete a double-digit...