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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Report How Ending CX Bonuses Boosted CX Scores And Profitability For Volkswagen Group Australia
July 21, 2020 | Maxie Schmidt-SubramanianEven though paying employees for delivering good customer experience (CX) is a bad idea, many firms still do it. This report for CX professionals shows how Volkswagen Group Australia, a firm in an...
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Report Lessons In Customer Acquisition: Learn From DTC Disruptors' Awareness Strategies
DTCs Move Customers Quickly From Discover To Buy
Direct-to-consumer (DTC) disruptor brands are growth engines, capturing the imaginations of a new generation of consumers, creating new markets, and opening the M&A wallets of much larger...
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