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• Report Postsale Immersion Boosts Marketing Empathy

  March 26, 2021 | Laura Ramos

  Today's B2B marketers say they understand their audiences but often lack empathy for their real concerns and motivations. This report outlines four approaches marketers and customer-facing staff...

• Report Research Overview: Strategic Message Management

  A Guide To Getting B2B Messaging Right

  February 10, 2020 | Laura Ramos, Lori Wizdo

  Savvy CMOs know that communication can become muddled as different stakeholders (marketers, executives, sales, and customer service) engage prospects and customers without the connective tissue of...

• Report Forrester Infographic: B2B Budgets Bank On Programs And Tech

  May 2, 2019 | Laura Ramos, Meredith Cain

  Large B2B companies spend, on average, about 7% of annual revenues on marketing programs, technology, market research, and data services. As proportionately more of the marketing budget shifts away...