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FORRESTERNOW
As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Report Forrester Infographic: Banks Should Engage High-Energy Consumers With Hybrid Experiences
December 2, 2020 | Xiaofeng WangConsumer energy is the underlying emotional force that drives consumer desire, readiness, and ability to increase engagement with brands. High-energy consumers are strategic for banks in Singapore,...