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Report Forrester Infographic: The State Of Voice Assistants, 2019
An Overview Of Consumer And Enterprise Adoption Of Conversational Interfaces
August 28, 2019 | Julie AskConversations will evolve into a core element of digital experiences. Voice assistants have been around for years, but they primarily fetch answers to simple questions or control devices. As a...
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Report Give Your Brand A Voice — Literally
August 12, 2019 | Dipanjan ChatterjeeVoice is marketing's most significant paradigm shift this decade — one that has far-reaching implications for how brands engage customers and prospects. CMOs: Read this report to learn why voice...
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Report Build A Connected Health Experience With Smart Home Devices
A Guide To Successful Deployment And Adoption Using IoT At Home
June 3, 2019 | Arielle Trzcinski, Frank Gillett, Annalise ClaytonUS healthcare spending is at a critical level. Approximately 90% of the nation's $3.3 trillion in annual healthcare expenditures is for chronic and mental health conditions, not routine care....
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Report Intelligent Agents Can't Answer Commercial Voice Searches
Alexa, Siri, Google Assistant, And Cortana Fail Our Marketing Tests
April 24, 2019 | Collin Colburn, Arleen ChienThe notion of voice search completely upending B2C marketers' current search marketing strategies is premature. To understand today's commercial opportunities for brands across Amazon Alexa,...
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