Search Results

• Report CRM Goes Vertical In The Age Of The Customer

  Landscape: The CRM Playbook

  February 25, 2021 | Kate Leggett

  Application development and delivery (AD&D) professionals who support CRM cannot afford failed technology initiatives. They increasingly deploy CRM solutions that are verticalized to leverage...

• Report Research Overview: Tech Titans In Healthcare, Banking, And Retail

  A Guide To Forrester's Research On The Tech Titans

  February 23, 2021 | Alyson Clarke, Arielle Trzcinski

  The "tech titans" — Amazon, Apple, Facebook, and Google — are expanding into the healthcare, banking, and retail sectors. They will look to further reorient customer expectations as they take on...

• Report Firms With Advanced Marketing Teams Grow Faster And Focus On People

  Landscape: The Experience-Led Marketing Playbook

  February 22, 2021 | Mary Pilecki

  Using data from the Forrester Analytics Business Technographics® Marketing Survey, 2020, which assessed the marketing innovation maturity of firms around the world, this report offers CMOs insights...

• Report Now Tech: Product Lifecycle Management For Discrete Manufacturers, Q1 2021

  Forrester's Overview Of 16 Product Lifecycle Management Solution Providers

  February 2, 2021 | George Lawrie

  You can use product lifecycle management (PLM) for discrete manufacturing to boost collaborative innovation, reduce time-to-market for successful products and services, and enable the digital...

• Report Now Tech: Virtual Healthcare Platforms, Q1 2021

  Forrester's Overview Of 28 Virtual Healthcare Platform Providers

  January 14, 2021 | Arielle Trzcinski

  Healthcare organizations (HCOs) can use virtual care (VC) to increase the capacity of existing clinical teams, improve clinical outcomes and lower medical spend for patients and members, and defend...

• Report Operationalize Your Return-To-Work Strategy: Mitigate Privacy Risk

  A Return-To-Work Series Report

  December 16, 2020 | Enza Iannopollo

  As local government organizations begin to lift shelter-in-place orders, businesses are finalizing plans to reopen workspaces. But many business leaders remain unsure if the safeguards they...

• Report Research Overview: Personalization

  A Guide To Our Personalization-Related Research

  December 11, 2020 | Rusty Warner, David Novitzky

  B2C marketers strive to deliver relevant, personalized customer experiences. But heightened customer expectations, conflicting business goals, overlapping technologies, and execution challenges...

• Report US Tech Market Outlook For 2021: After The Election

  How Politics, The Pandemic, And The Economy Will Shape Industry Tech Budgets

  December 3, 2020 | Andrew Bartels

  The pandemic continues, and we'll feel its ongoing impacts throughout 2021. In this report, we provide our projections by industry for tech spending and the split of tech budgets between new...

• Report Forrester Predictions 2021: Accelerating Out Of The Crisis

  October 28, 2020 | Sharyn Leaver

  2020 shattered the status quo. In 2021, advanced organizations will adapt and use the upheaval to forge a competitive edge. Discover your organization's path to success. Read Forrester's 2021...

• Report Vast, Fast, And Relentless: Consumer Buying Enters A New Era

  What B2C Businesses Need To Know To Survive And Thrive In The Next Decade

  August 11, 2020 | Sucharita Kodali, Anjali Lai, Joe Stanhope

  It won't be news to anyone that consumers are more empowered than ever, but it's hard to pin down in precisely what ways they're empowered and how that changes the way businesses must serve them....

• Report Audio: The Long-Term Impact Of Emerging Technology On US Health Insurers

  July 7, 2020 | Brian Hopkins, Arielle Trzcinski

  Health insurers face a rising level of uncertainty about the future of their industry. They're shifting from reactive to proactive engagement via innovative benefits while grappling with a legacy...

• Report Audio: The Long-Term Impact Of Emerging Technology On US Healthcare Providers

  July 1, 2020 | Brian Hopkins, Jeff Becker

  Healthcare CIOs face an unprecedented number of challenges in the coming years: extremely high costs, declining care outcomes, and exhausted employees. This report reveals the impact that emerging...

• Report Research Overview: Internet Of Things

  An Executive's Guide To Success With IoT

  June 26, 2020 | Frank Gillett

  Firms are using the technologies of the internet of things (IoT) to upgrade their products, transform operations, and gain new insights about real-world events throughout their ecosystems. This...

• Report The US Customer Experience Index, 2020

  How Brands Build Loyalty With The Quality Of Their Experience

  June 15, 2020 | TJ Keitt

  As brands grapple with changing consumer behaviors thanks to COVID-19, how well have they built loyalty with the quality of their customer experience (CX)? This year, we reveal the scores of all...

• Report The Forrester New Wave™: Connected Medical Device Security, Q2 2020

  The Eight Providers That Matter Most And How They Stack Up

  June 11, 2020 | Chris Sherman

  In Forrester's evaluation of the emerging market for medical device security solutions, we identified the eight most significant providers in the category — Armis, CyberMDX, Cynerio, Forescout,...

• Report Benchmark Your COVID-19 Digital Strategy

  The Technologies That Are Working And Not Working During The Pandemic

  June 9, 2020 | Jeff Becker

  Healthcare organizations (HCOs) are racing to implement technologies that scale hospital capacity and support patients and care providers during the COVID-19 pandemic. Best practices are emerging...

• Report The COVID-19 Technology Priority List For Healthcare Leaders

  June 9, 2020 | Jeff Becker

  COVID-19 is motivating all types of technology vendors to build new solutions for the healthcare industry, but most fail to make a meaningful difference. To maximize the impact of these solutions,...

• Report Delight The Right Customers To Build A Successful Business

  June 9, 2020 | TJ Keitt

  Businesses often chase high overall customer experience (CX) scores. But these beacon metrics, which measure the average experience across all customers, provide limited insights to business...

• Report Why CX: Proof That Investing In Experience Improves Revenue, Cost, And Risk

  Use Data From More Than 20 Companies To Make A Measurable And Meaningful Business Case For CX

  May 5, 2020 | Judy Weader, Maxie Schmidt-Subramanian

  Customer experience (CX) can be a critical differentiator and transformation catalyst, but its effects are limited when those leading the CX charge can't make a measurable and meaningful case for...

• Report Now Tech: Healthcare RPA, Q2 2020

  Forrester's Overview Of 34 Healthcare RPA Providers

  April 29, 2020 | Jeff Becker

  You can use healthcare robotic process automation (RPA) to alleviate physician burnout, improve clinical outcomes, and increase revenue. But to realize these benefits, you'll first have to select...

• Report How 29 Companies Adjusted Policies To Help Customers During The COVID-19 Outbreak

  Creating New Standard Operating Practices For Business As Unusual

  April 21, 2020 | Judy Weader, Rick Parrish

  Crisis reveals character. Right now, businesses are showing their character as they respond to unprecedented change in near real time. As governments order whole sectors to shut down, customer...

• Report New Tech: Medical Device Security, Q1 2020

  Forrester's Landscape Overview Of 19 Providers

  March 23, 2020 | Chris Sherman, Elsa Pikulik

  Connected medical devices are an integral part of modern healthcare providers, but security teams at those organizations struggle to understand and mitigate connected medical devices directly...

• Report The Top Trends For Health Insurers In 2020

  CRM And New Benefits Programs Catalyze Insurers' Shift From Being Reactive To Being Relevant

  March 20, 2020 | Arielle Trzcinski, Jeff Becker, Annalise Clayton

  Health insurers face an uphill battle in 2020: Uncertainty looms around single-payer healthcare, a surge of new entrants are competing for members, and legacy tech hampers innovation. How can...

• Report The Top Trends For Healthcare Providers In 2020

  AI And APIs Usher In An Era Of On-Demand Personalized Care

  March 19, 2020 | Jeff Becker, Arielle Trzcinski, Annalise Clayton

  2020 stands poised to bring a monumental shift in data liquidity to the healthcare provider market as regulatory forces, API frameworks, and public cloud vendors bring innovative data services to...

• Report The Forrester Wave™: Healthcare CRM Providers, Q1 2020

  The Seven Providers That Matter Most And How They Stack Up

  March 12, 2020 | Arielle Trzcinski, Kate Leggett

  In our 31-criterion evaluation of healthcare CRM providers, we identified the seven most significant ones — Creatio, Healthgrades, Microsoft, Pegasystems, Salesforce, SugarCRM, and Welltok — and...