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  • Report Research Overview: Tech Titans In Healthcare, Banking, And Retail

    A Guide To Forrester's Research On The Tech Titans
    February 23, 2021 | Alyson Clarke, Arielle Trzcinski

    The "tech titans" — Amazon, Apple, Facebook, and Google — are expanding into the healthcare, banking, and retail sectors. They will look to further reorient customer expectations as they take on...

  • Report Now Tech: Virtual Healthcare Platforms, Q1 2021

    Forrester's Overview Of 28 Virtual Healthcare Platform Providers
    January 14, 2021 | Arielle Trzcinski

    Healthcare organizations (HCOs) can use virtual care (VC) to increase the capacity of existing clinical teams, improve clinical outcomes and lower medical spend for patients and members, and defend...

  • Report The US Customer Experience Index, 2020

    How Brands Build Loyalty With The Quality Of Their Experience
    June 15, 2020 | TJ Keitt

    As brands grapple with changing consumer behaviors thanks to COVID-19, how well have they built loyalty with the quality of their customer experience (CX)? This year, we reveal the scores of all...

  • Report Benchmark Your COVID-19 Digital Strategy

    The Technologies That Are Working And Not Working During The Pandemic
    June 9, 2020 | Jeff Becker

    Healthcare organizations (HCOs) are racing to implement technologies that scale hospital capacity and support patients and care providers during the COVID-19 pandemic. Best practices are emerging...

  • Report The COVID-19 Technology Priority List For Healthcare Leaders

    June 9, 2020 | Jeff Becker

    COVID-19 is motivating all types of technology vendors to build new solutions for the healthcare industry, but most fail to make a meaningful difference. To maximize the impact of these solutions,...

  • Report Delight The Right Customers To Build A Successful Business

    June 9, 2020 | TJ Keitt

    Businesses often chase high overall customer experience (CX) scores. But these beacon metrics, which measure the average experience across all customers, provide limited insights to business...

  • Report The Top Trends For Health Insurers In 2020

    CRM And New Benefits Programs Catalyze Insurers' Shift From Being Reactive To Being Relevant
    March 20, 2020 | Arielle Trzcinski, Jeff Becker, Annalise Clayton

    Health insurers face an uphill battle in 2020: Uncertainty looms around single-payer healthcare, a surge of new entrants are competing for members, and legacy tech hampers innovation. How can...

  • Report The Forrester Wave™: Healthcare CRM Providers, Q1 2020

    The Seven Providers That Matter Most And How They Stack Up
    March 12, 2020 | Arielle Trzcinski, Kate Leggett

    In our 31-criterion evaluation of healthcare CRM providers, we identified the seven most significant ones — Creatio, Healthgrades, Microsoft, Pegasystems, Salesforce, SugarCRM, and Welltok — and...

  • Report The Forrester Tech Tide™: Digital Patient Engagement, Q1 2020

    Twenty Technologies That Underpin Digital Patient Engagement
    March 11, 2020 | Arielle Trzcinski, Annalise Clayton

    Digital patient engagement is imperative to firms' ability to win, serve, and retain their customers. In efforts to improve this, healthcare organizations are evaluating, implementing, and...

  • Report How Google Plans To Massively Scale AI To Disrupt Healthcare

    Tech Titans In Healthcare
    March 3, 2020 | Jeff Becker, Caleb Ewald

    Google is betting big on healthcare — investing heavily to create a viable healthcare revenue stream. By injecting world-class AI into routine care delivery, Google is positioning itself to be a...

  • Report Forrester Infographic: Optimize Your Digital Front Door Strategy To Enhance The Care Journey

    February 26, 2020 | Arielle Trzcinski, Annalise Clayton

    Healthcare organizations (HCOs) invest heavily in the digital front door but fail to engage customers digitally. There's a disconnect between what customers want and need and what HCOs deliver,...

  • Report Now Tech: Healthcare CRM, Q1 2020

    Forrester's Overview Of 17 Healthcare CRM Providers
    February 21, 2020 | Arielle Trzcinski, Kate Leggett

    You can use healthcare CRM to attract, acquire, and retain customers; aggregate complex and disparate data sets; and provide insight to drive behavior change. But to realize these benefits, you'll...

  • Report How Apple Plans To Democratize Personal Health Data To Disrupt Healthcare

    Tech Titans In Healthcare
    February 20, 2020 | Jeff Becker, Annalise Clayton

    Apple is betting big on healthcare — investing heavily to create a viable healthcare revenue stream. By empowering consumers with democratized health data and increasingly sophisticated clinical...

  • Report How Amazon Plans To Reinvent Employee Wellness And Disrupt Healthcare

    Tech Titans In Healthcare
    January 23, 2020 | Jeff Becker, Annalise Clayton

    Amazon is betting big on healthcare — investing heavily to create a viable healthcare revenue stream. The customer-obsessed tech titan is hiring a small army of industry thought leaders, such as...

  • Report How Customer Experience Drives Business Growth, 2019

    December 13, 2019 | Maxie Schmidt-Subramanian, Laura Garvin Tramm

    Many customer experience (CX) pros find it hard to prove the business impact of improving CX. So Forrester built industry-specific models that show how CX improvements drive growth by increasing...

  • Report Net Promoter Benchmarks, 2019 (US)

    Net Promoter Scores Of 260 Organizations Across 16 Industries
    November 7, 2019 | Maxie Schmidt-Subramanian

    Almost half of firms recently surveyed by Forrester use Net Promoter Score (NPS) as a key performance indicator (KPI) for the success of their customer experience (CX) efforts. In this report, we...

  • Report Predictions 2020: Healthcare

    Election-Year Rhetoric, Regulatory Uncertainty, And Virtual Care Will Shape The Year Ahead For Healthcare Organizations
    November 5, 2019 | Jeff Becker, Arielle Trzcinski, Caleb Ewald

    2020 will bring legislative turmoil as the Affordable Care Act (ACA) returns to the US Supreme Court and election-year rhetoric thrusts Medicare for All and healthcare job growth onto center stage....

  • Report How To Protect Your Future Healthcare Revenue Streams

    A Revenue Cycle Strategy Guide For Healthcare Providers
    October 8, 2019 | Jeff Becker

    Value-based care (VBC) has reached its tipping point. Forrester anticipates that in 2019, more than 50% of US healthcare services will be paid for under VBC models. Managing the transition from...

  • Report The US Health Insurers Customer Experience Index, 2019

    How US Health Insurers Earn Loyalty With The Quality Of Their Experience
    September 17, 2019 | Faith Adams

    How well do leading health insurance brands earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 17 health insurance brands that were...

  • Report The US Customer Experience Index, 2019

    How Brands Build Loyalty With The Quality Of Their Experience
    June 11, 2019 | Rick Parrish

    How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the scores of all 260 brands across 16 industries in the US Customer Experience...

  • Report Build A Connected Health Experience With Smart Home Devices

    A Guide To Successful Deployment And Adoption Using IoT At Home
    June 3, 2019 | Arielle Trzcinski, Frank Gillett, Annalise Clayton

    US healthcare spending is at a critical level. Approximately 90% of the nation's $3.3 trillion in annual healthcare expenditures is for chronic and mental health conditions, not routine care....

  • Report How To Achieve The Healthcare Quadruple Aim With Artificial Intelligence

    Strategies For Success Today And Beyond
    April 30, 2019 | Arielle Trzcinski, Kjell Carlsson, PhD, Jeff Becker

    When healthcare organizations (HCOs) deploy AI effectively, it enables them to achieve the Quadruple Aim. HCOs still face challenges executing on their AI strategies; however, many have seen early...

  • Report How To Build A Healthcare IoT Platform

    Leverage An Adoption Road Map To Build Out A Successful Strategy
    March 22, 2019 | Jeff Becker

    Consumers are increasingly capturing personal health data, and the race is on to engage with them around it — putting it to use to improve their healthcare experience. This report looks at the...

  • Report The Top Trends For Healthcare Providers In 2019

    March 6, 2019 | Arielle Trzcinski, Jeff Becker, Annalise Clayton

    2019 marks a year of transition for healthcare delivery as a bevy of market forces will catalyze change. Providers are under threat from new entrants and disruptors, being pushed to take on more...

  • Report The Top Trends For Healthcare Insurers In 2019

    February 27, 2019 | Jeff Becker, Arielle Trzcinski

    In 2019, market consolidation and disruptive new entrants will force health plans to expand their core competencies if they hope to attract new members, reduce medical costs, and drive growth....

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