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• Report Now Tech: Marketing Measurement And Optimization Solutions, Q2 2021

  Forrester's Overview Of 35 Marketing Measurement And Optimization Solution Providers

  April 21, 2021 | Tina Moffett, Jim Nail

  Marketing measurement and optimization (MMO) helps B2C marketers measure the business impact of marketing initiatives, determine the optimal mix of channels and marketing tactics, and forecast the...

• Report New Tech: Zero Trust Network Access, Q2 2021

  Forrester's Landscape Overview Of 34 Providers

  April 19, 2021 | David Holmes

  Zero Trust network access (ZTNA) is the signature security technology of the pandemic. While modestly unchaining users from their antiquated VPN technology, it has inspired organizations to...

• Report Enterprise Blockchain Business Scenarios In Action In China: Healthcare

  April 15, 2021 | Charlie Dai

  China's "new infrastructure" national initiative makes blockchain an integral part of the digital infrastructure. Aggressive investments in digital transformation by the government, enterprises,...

• Report Build A Values Strategy Now To Create Long-Term Sustainable Growth

  COVID-19 Changed The Spending Behaviors Of Australian Consumers

  April 13, 2021 | Riccardo Pasto

  Australian consumers are embracing brands that align with their own personal values and beliefs. Disruptive events like bushfires and the COVID-19 pandemic have accelerated this trend; consumers...

• Report Digital Businesses: Hold Vendors To A Higher Standard And Demand The Support You Deserve

  Some Retailers And Brands Suffer From Vendors' Outdated Practices — And Don't Even Realize It

  April 12, 2021 | Emily Pfeiffer

  Digital business leaders must readjust their expectations and push commerce tech vendors to modernize and move forward as quickly as end consumers demand. But some businesses are so used to how...

• Report Brands: Gauge The Size Of Your Digital Commerce Prize

  Assessing The Digital Commerce Opportunity For B2C Branded Manufacturers

  April 9, 2021 | Michelle Beeson

  Consumer-facing brands need digital commerce, but their opportunities aren't equal. Some brands' digital commerce strategy will prioritize direct-to-consumer sales across their own digital...

• Report Manufacturing Business Model Innovation Begins With The Customer

  Chinese Manufacturers Embrace The C2M Model To Achieve Customer Obsession

  April 1, 2021 | Danny Mu, Guannan Lu

  Manufacturing firms must transform their linear R&D and marketing-driven manufacturing models to become customer-obsessed. New customer-to-manufacturer (C2M) business models have been gaining...

• Report Digital Experience Priorities In The Next Two Years

  A Series Of Executive Conversations On Digital Experiences

  April 1, 2021 | Julie Ask

  "When you look forward two years, how will you describe your digital experiences? What is the next leap forward?" This report shares these perspectives from our "Digital Experience Executive...

• Report The State Of Digital Experiences

  A Series Of Executive Conversations On Digital Experiences

  April 1, 2021 | Julie Ask

  "How would you describe the state of your company's digital services or experiences today for consumers?" This report shares these perspectives from our "Digital Experience Executive Conversations"...

• Report The Use Of Emerging Technologies In Consumer Digital Experiences

  A Series Of Executive Conversations On Digital Experiences

  April 1, 2021 | Julie Ask

  "How is your organization using emerging technologies? Is doing so a priority?" This report shares these perspectives from our "Digital Experience Executive Conversations" series, in which...

• Report Now Tech: Data Masking, Q1 2021

  Forrester's Overview Of 18 Data Masking Providers

  March 29, 2021 | Heidi Shey, Noel Yuhanna

  You can use data masking to protect sensitive data by obfuscation, become significantly more productive, and support various compliance mandates. But to realize these benefits, you'll first have to...

• Report Keep A Finger On The Pulse Of Singapore's Luxury Consumers

  March 29, 2021 | Xiaofeng Wang

  Singapore's per capita GDP is the sixth highest in the world and the highest in Asia Pacific, making it an important market for luxury brands and retailers. By the end of 2021, spending on consumer...

• Report Natural Language Processing Use Cases For Financial Services In Asia Pacific

  How Banks And Insurers In APAC Benefit From NLP

  March 23, 2021 | Guannan Lu

  Banks and insurance firms are exploring natural language processing (NLP) use cases as part of their digital transformation. Knowledge graph, intelligent document extraction, and AI-based text...

• Report Enterprise Blockchain Business Scenarios In Action In China: Banking

  March 23, 2021 | Charlie Dai

  Blockchain is catalyzing a long-term shift of trust in distributed business environments globally. China’s "new infrastructure" national initiative makes blockchain an integral part of the digital...

• Report Now Tech: Salesforce Consulting Partners In Asia Pacific, Q1 2021

  Forrester's Overview Of 31 Salesforce Consulting Partners

  March 19, 2021 | Sam Higgins

  You can use Salesforce consulting partners to redesign your business with Salesforce technology, implement Salesforce products faster, and drive change related to Salesforce projects. But to...

• Report Enterprise Blockchain Business Scenarios In Action In China: Insurance

  March 19, 2021 | Charlie Dai

  Blockchain is catalyzing a long-term shift of trust in distributed business environments globally. China’s "new infrastructure" national initiative makes blockchain an integral part of the digital...

• Report How To Elevate Digital Superannuation Experiences

  Fix The Basics And Build New Capabilities

  March 17, 2021 | Zhi-Ying Barry, Vijay Raghavan

  Superannuation firms' websites and mobile apps have become hubs for their members' retirement planning decisions. Although digital platforms are one of the top drivers for loyalty for...

• Report Future Jobs: Australia's Automation Dividends And Deficits, 2020 To 2030

  A Future Of Jobs Series Report

  February 22, 2021 | Sam Higgins, Satish Meena, J. P. Gownder

  While the advent of AI and robotics will inevitably lead to job losses or automation deficits, these forces will affect different occupations at different times and in different ways. To help you...

• Report How Australian Financial Services Firms Won Or Improved At CX In 2020

  Long-Term Efforts To Establish Solid CX Foundations Are Paying Off

  February 18, 2021 | Riccardo Pasto

  The 2020 Australian banking and superannuation Customer Experience Index (CX Index™) results shook up the rankings among financial services firms, as one bank and two superannuation firms saw...

• Report Get Your AI Ready For Prime Time With AI Consultancies In Asia Pacific

  AI Consultancies In APAC Focus On Scaling AI To Production And Deploying Responsible AI

  February 18, 2021 | Achim Granzen

  Forrester's recent Now Tech overview of artificial intelligence consultancies in Asia Pacific (APAC) provides insight into the offerings and positioning of 23 leading AI service providers. This...

• Report Geopolitical Disruption Demands Local Trust

  CMOs At Global Brands Must Pivot To Truly Multilocal Operations

  February 11, 2021 | Thomas Husson

  Even before COVID-19, significant economic, political, and tech trends were fragmenting the global order. The pandemic's economic and social crises and associated geopolitical shifts will drive...

• Report Forrester Infographic: Understanding Today's Hong Kong Investors

  February 11, 2021 | Tom Mouhsian, Vijay Raghavan

  Wealth management firms commonly segment their clients by investable assets. But this is not enough to help firms decide on new products and services or optimize customer engagement models....

• Report Case Study: How Standard Chartered Modernized Mobile Banking In South Korea

  February 4, 2021 | Frederic Giron

  Digital-only banks and fintechs have shaken up the banking industry — and the disruption shows no sign of slowing. Incumbents must innovate quickly and aggressively to battle back. In South Korea,...

• Report Now Tech: Cross-Channel Campaign Management In Asia Pacific, Q1 2021

  Forrester's Overview Of 27 Cross-Channel Campaign Management Providers

  February 4, 2021 | Xiaofeng Wang

  B2C marketers can use cross-channel campaign management (CCCM) offerings to better understand customers, orchestrate outbound interactions across touchpoints, and deliver contextually relevant...

• Report Now Tech: Product Lifecycle Management For Discrete Manufacturers, Q1 2021

  Forrester's Overview Of 16 Product Lifecycle Management Solution Providers

  February 2, 2021 | George Lawrie

  You can use product lifecycle management (PLM) for discrete manufacturing to boost collaborative innovation, reduce time-to-market for successful products and services, and enable the digital...